Is This the New Design Language For Buick?

"BahamaTodd" (bahamatodd) 08/25/2020 at 18:52 • Filed to: Buick, Ultium

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Recently GM had their “Tech Day” in China to talk about their !!!error: Indecipherable SUB-paragraph formatting!!! .

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For Buick they had two EVs on display which were also shown at GM’s battery day in the US. Those who saw the vehicles described them as a standard CUV and a more athletic sport wagon-looking vehicle.

With you are two new Buick EVs, designed in Shanghai.

The new designs connect to Buick’s storied design history... modernized for an electric future. Our distinct new look will be marked by...

• high lamps with a wing graphic shape,

• a low-set grille, and

• a body-mounted badge.

It will also have a reinterpreted sculptural sharknose.

We believe this modern face brings a dignified elegance to the new Buick portfolio.  

If you look through the official !!!error: Indecipherable SUB-paragraph formatting!!! this sketch seems to match up pretty well to the description.

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Deal Killer - Powered by Focus > BahamaTodd 08/25/2020 at 19:18

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That’s a bitchin Camaro.  

ClassicDatsunDebate > BahamaTodd 08/25/2020 at 19:24

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It looks like every concept car drawn by every 3rd year automotive design student, filtered through an AI algorithm.  

arl > BahamaTodd 08/25/2020 at 19:33

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Squished bodonk a donk. It’s hideous. 

valsidalv, reminding you that infiniti is an option > BahamaTodd 08/25/2020 at 19:45

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Not gonna lie, I completely forgot Buick existed for the past few months. There just hasn’t been much mention of them in the news, and their lineup is mega dull.

ranwhenparked > ClassicDatsunDebate 08/25/2020 at 20:04

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This. There’s very little on there that's at all original, and even less that could actually be translated to a production car

Merkin Muffley > BahamaTodd 08/25/2020 at 21:07

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Olds

BaconSandwich is tasty. > BahamaTodd 08/25/2020 at 21:14

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Let's be honest - if/when it ever hits production, it'll end up looking like every other crossover/SUV already on the road.

Victorinoo > BahamaTodd 08/25/2020 at 21:16

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Buick concepts should all start life as another company’s concept that is altered, as that’s how their cars are made

phenotyp > ClassicDatsunDebate 08/25/2020 at 22:22

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In other words, standard GM. 

BahamaTodd > ranwhenparked 08/25/2020 at 22:51

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What about the front end have you seen already o n the market?

ranwhenparked > BahamaTodd 08/25/2020 at 23:33

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Not on the market, but in any number of fancifully impractical sketches, why every designer nowadays has to draw like this I'll never know. The wheels are especially ridiculous, it's like whoever did it started sketching a Tron Lightcycle and then just draped a car body over it as an afterthought

BahamaTodd > ranwhenparked 08/25/2020 at 23:37

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The quote in the original post focuses on the front end. Obviously the wheels and squished profile would never make production.

FSI > BahamaTodd 08/26/2020 at 01:55

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Now that Opel is no longer a part of GM I guess they have to come up with something of their own

BahamaTodd > FSI 08/26/2020 at 09:22

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The styling IP would have belonged to GM so it probably could have gone either way. Opel has a larger lineup, Buick can now focus on styling for the Chinese and US market, and I’m sure it made it easier for Opel during the transition as one less thing to worry about.

BahamaTodd > BaconSandwich is tasty. 08/26/2020 at 09:26

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Buick has two EVs on the way. One is a standard CUV, but the other has been described as closer to a sport wagon. I’m thinking some combination of a “coupe” CUV, wagon something or other.

BahamaTodd > valsidalv, reminding you that infiniti is an option 08/26/2020 at 09:33

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Buick has actually been doing pretty well and even outsells Acura and Infin iti. S o its reaching its target audience.

Milky > ranwhenparked 08/26/2020 at 09:34

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Its not every designer, but it damn sure is close to every designer at GM.