"El Relámpago(LZone) - Humanity First!" (lightningzone)
10/06/2020 at 11:58 • Filed to: None
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"El Relámpago(LZone) - Humanity First!" (lightningzone)
10/06/2020 at 11:58 • Filed to: None | 0
| 8 |
The automotive industry is a crazy centrifuge, full of all kinds of events and constantly changing. However new car companies on the scene are something quite rare, if you except Tesla and Chinese and Indian companies, but in case of the last two, nobody outside their home market really cares about them. New brands? Those come and go more frequently. I can think of 3 such brands, with chances of sticking around.
1. Genesis
It’s Hyundai’s first real attempt at the premium market, some cars are worth a look but they need more models, more marketing and a race car.
The outlook is positive.
2. DS(Dee-Ess)
It’s meant to showcase the best, PSA Group has to offer. Initially started as a trim to invoke Citroën’s fam ed Dee-Ess of the p ast, the brand was driven by China’s appetite for premium stuff and PSA’s wish to offer a global premium player(and charge accordingly for the cars). They did better than Genesis with the marketing and they already have racing history.
3. Cupra
This Spanish brand was derived from Seat(where it served as the harder, sporty trim of the brand). It currently offers mostly re-badged Seat models, with sporty trims, modified suspensions and more powerful engines. It recently presented its first standalone model and is planning another one.
It’s some sort of Plan B, in case the VW Group fails to make Seat a winner again.
It also took over Seat’s racing operations.
Other than those 3, I don’t know many new brands, and especially viable new brands.
Spanfeller is a twat
> El Relámpago(LZone) - Humanity First!
10/06/2020 at 12:45 |
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I’d struggle to call DS and Cupra standalone brands, though. I don’t think they differentiate enough from Citroen and Seat respectively... it’s more of a marketing scheme imho.
As for Genesis, I think that it’s the best of the three you mention, because at least they have a rwd chassis.
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El Relámpago(LZone) - Humanity First!
> Spanfeller is a twat
10/06/2020 at 12:47 |
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There isn't any model being shared by DS and Citroën. Anymore.
CompactLuxuryFan
> El Relámpago(LZone) - Humanity First!
10/06/2020 at 12:52 |
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DS could really step its game up if they start getting RWD platforms from Maserati/Alfa. I don’t even know if that’s in the cards, though. They may just try for all electric before that?
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El Relámpago(LZone) - Humanity First!
> CompactLuxuryFan
10/06/2020 at 12:58 |
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P robably. This seems to be the trend. Especially with emission standards getting tighter and tighter.
nermal
> El Relámpago(LZone) - Humanity First!
10/06/2020 at 12:59 |
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I think if you go back a little more, Lexus was the first successful “new brand”, and Acura and Infiniti kinda-sorta were . Speaking from the US perspective. Other manufacturers are still trying to copy that.
Alfa / Fiat are going to be forthcoming failures I think - They will both be pulling out of the US market in the next 5 years. Technically new/old brands .
WasGTIthenGTOthenNOVAnowbacktoGTI
> El Relámpago(LZone) - Humanity First!
10/06/2020 at 13:42 |
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I mean, aren’t all 3 just spin offs (Lexus/Acura style) of already massive and established brands?
Tesla really is the only one (and maybe Rivian and other electrics) that has started from square one and created a brand.
Don’t get me wrong, even spinoffs are extremely hard, bit it’s a molehill compared to the mountain that is starting a company from scratch.
Textured Soy Protein
> El Relámpago(LZone) - Humanity First!
10/06/2020 at 13:57 |
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Lync & Co and Polestar have both been spawned from Volvo.
gmporschenut also a fan of hondas
> El Relámpago(LZone) - Humanity First!
10/07/2020 at 21:58 |
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Th at DS mmmmm