"ranwhenparked" (ranwhenparked)
03/26/2019 at 23:14 • Filed to: None
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"ranwhenparked" (ranwhenparked)
03/26/2019 at 23:14 • Filed to: None | 1
| 3 |
As a veteran of dozens of training seminars, as both a presenter and participa nt, I know a terrible, cheesy, totally useless piece of garbage training material when I see one, and I think this bit for the (admittedly, quite attractive) Rover 800 Fastback takes the cake.
And I’m not even saying that just because its a set of 2019 eyes looking at 1980s material. There’s a lot of 1980s stuff still in circulation in corporate training libraries right now, so simply being dated doesn’t automatically make something totally invalid.
No, this is terrible because it contains hardly any useful, actionable information, and the characters are unlikeable caricatures of some of the worst stereotypes about car salesmen, and we’re somehow supposed to sympathize with them.
Fortunately for Rover, these things pretty much sold themselves on the UK market, at least. Nowhere else though.
WilliamsSW
> ranwhenparked
03/26/2019 at 23:25 |
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On the other hand, this is the best sales training film ever.
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ranwhenparked
> WilliamsSW
03/27/2019 at 00:11 |
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I thought this was?
AMC/Renauledge
> ranwhenparked
03/27/2019 at 02:13 |
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This one is exceptionally bad, too. Not only does it, quite idiotically, compare the El Camino to the Toyota pickup... it totally mischaracterizes why people actually wanted to buy the Toyota (quality, economy, 4x4 availability, etc) and basically amounts turns into a Chevy Malibu sales pitch against small, cheap pickups. Chevy doesn’t compare prices and only says the El Camino’s standard V6 gets it “in the ballpark” with the imports’ fuel economy figures. They don’t compare them. Useless.
The sledgehammer test at the end has you watching the pitchman nearly lose his balance in the back of the Chevy and smash the bed. His point is that the bed can get dented without it showing on the outside. But the bed is the reason people bought the damn thing in the first place! Showing how easy it was to dent it up was stupid.
Then, at the end, it gets racist when he goes to hammer the bed of the Toyota. So the Toyota comes out unscathed while the Chevy’s bed it dented to shit. Brilliant.
http://testdrivejunkie.com/1981-chevrolet-el-camino-dealership-training-video/