Gleediator 

"HammerheadFistpunch" (hammerheadfistpunch) 03/26/2019 at 18:45 • Filed to: Jeep, Gladiator

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Pricing for the new Jeep Gladiator is coming midnight the 30th of the month...so question: W hat’ s the price range for you personally that you would pay and what price would send you into a rage fit? In other words, what do you think is reasonable for, lets say, a Rubicon 3.6 auto without any of the fancy bits and what price would you consider outrageous ?

I would say that a base rubi 3.6 auto should cost no more than 40k.  If it breaks 45k for a base rubi I think I would consider that crazy town.

facw > HammerheadFistpunch 03/26/2019 at 18:57

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I’d be tempted at $3000, so clearly I am not the target market. In general, it seems like it should be priced similarly to the 4-door Wrangler, probably with a small price bump (<$3000) for novelty.

CarsofFortLangley - Oppo Forever > HammerheadFistpunch 03/26/2019 at 19:04

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I’d willingly pay $35K CDN for the basest base model

HammerheadFistpunch > facw 03/26/2019 at 19:13

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so what’s your second number. the price at which you’d think to yourself “seriously?!” you don't have to be a potential buyer

facw > HammerheadFistpunch 03/26/2019 at 19:17

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Probably much higher, more like $25 ,000. At that point I think there would definitely be other new cars sufficiently good that I’d never even consider the Jeep  (I’m assuming I can’t just turn around and sell it, since that would be an indication of how other people value it rather than me).

Nothing > HammerheadFistpunch 03/26/2019 at 19:29

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So, you’re train of thought I’d the pickup should run less than the SUV version?

I don’t think it would be out of line if the Rubicon came in around the same price as the TRD Pro. I’d say $42k for an automatic, which would undercut the SUV version by $2k would suffice. Is you basest of base soft top only? Add some “Freedom Top” style option, and now you’re probably pushing $44k.

Me personally, $41k with a hard top and the tech package, because that’s the price I had on a 4 door  Rubicon. It’ll be funny when all of the pickups have a matching Mopar bed cap that never gets removed.

The Snowman > HammerheadFistpunch 03/26/2019 at 19:56

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I would pay 35k for for a two door.

Racin'Jason002 > HammerheadFistpunch 03/26/2019 at 20:02

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I’m broke.

¯\_()_/¯

HammerheadFistpunch > Nothing 03/26/2019 at 20:19

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i think 40k is plenty for the bas e rubi truck, i mean they didn’t even spent the money on new rear door stampings so they ought be passing those savings on.

trd pro is also vastly better equipped than a base rubi

Just Jeepin' > HammerheadFistpunch 03/26/2019 at 20:40

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I don’t understand your reasoning at all.

Obviously it’s going to cost more than a JLUR, so $41.5 is your floor.

You say the TRD Pro is better equipped, but it doesn’t come with a removal roof. Removable doors. Removable windshield!

And the other off-road feature I’d find important (lockers ) the Rubicon beats the 4Runner as well, which only offers rear lockers.

So, I’m not buying one, but $45k sounds fine for the market, and is less than the 4Runner.

nermal > HammerheadFistpunch 03/26/2019 at 20:50

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FCA’s pricing goal is to do a pickup with Wrangler pricing, not pickup pricing. Basically this means selling with zero rebates needed like the Wrangler, and not $5k - $10k in rebates like the pickups .

The actual goal is to make as much $$$ as possible. They know demand will be high, especially at launch.

Therefore, my estimate is $3k to $5k more for Gladiator than a comparably equipped 4dr Wrangler.

From a value perspective, it will be rubbish. A heavily discounted Power Wagon that’s been sitting on the lot for a while (along with a new chainsaw and shovel) will be be a better buy than any Gladiator. Leftover 2018's are being advertised for $45k. 

SilentButNotReallyDeadly...killed by G/O Media > HammerheadFistpunch 03/26/2019 at 21:05

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Jeep Oz have already indicated that a sub AU $60k Gladiator is unlikely...

Hahahaha....fuckno.

In that case I would spend the extra 15k for a 75 Series dual cab....I'd save that in the depreciation costs alone on the Jeepny.

FLmanisback > HammerheadFistpunch 03/26/2019 at 21:23

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In 2016, I paid about 36k on a loaded JK rubi with a soft top and manual. It was a relatively good deal against the sticker price, which was several thousand higher. Most folks in FL don’t want a highly optioned 4x4 vehicle with a standard transmission, so I was a niche buyer.

I will be in the market for one of these in 2021 when my daughter gets her license. She will get a well used wrangler, with 120k miles. I will price shop the Gladiator against a similar JL. I’m guessing the all equal premium will be about 5k. Is it worth it? I will have to see if it’s radically more useful than a wrangler. I kind of doubt it, but we’ll see. Also will need a soft top to even be considered.

The only real utility problem with the wrangler, for me, is the funk. I surf and coach. I always have wetsuits, soccer gear, and cross country stuff in the back and it stinks like a locker room. If I could mount bed rails on the Gladiator, I could haul my surfboard and sport stuff and keep the junk confined to the bed.

I tow our  boat fine with the wrangler, although I bump against the rated capacity, but I realize that’s a differentiator.  It pushes some folks into the Grand Cherokee, for the towing capacity, so the Gladiator may be a lower priced option  

If the New Bronco truly has a removable top and doors, maybe that will be a contender as well.

marshknute > HammerheadFistpunch 03/26/2019 at 21:57

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Huh? The base Wrangler Unlimited Rubicon starts at $42 ,500 with destination. Even with America’s love of pickups, I’d suspect the SUV to outsell the pickup, so I can’t imagine the Gladiator Rubicon would start at any less than  $45K.

HFV has no HFV. But somehow has 2 motorcycles > HammerheadFistpunch 03/26/2019 at 23:31

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I remember hearing talk that it would be about 3k more than the equivalent JLU. And I think that would make sense.

If it’s more than 4K more than an Unlimited I’d be shocked 

HFV has no HFV. But somehow has 2 motorcycles > The Snowman 03/26/2019 at 23:36

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Too bad they won’t give us a 2 door 6.5’ bed  option.

Nothing > HammerheadFistpunch 03/27/2019 at 11:00

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I’d say Rubicon/Taco TRD Pro are quit similar actually. What would you consider “vastly” better equipped? I’d say the main thing missing on a base Rubicon would be the hard top. Leather seats?

Anyway, for me, I’ll stick by my hard top/tech package Ruby at $41k (meaning a base Rubicon with an auto would be actually a little below your $40k threshold).  Above $44k for one equipped as such is too much for me.

Nothing > HammerheadFistpunch 03/29/2019 at 17:15

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According to a Motor Trend article, it looks as thought the base Rubicon will come in around $44k. Too rich for my blood.

HammerheadFistpunch > Nothing 03/29/2019 at 17:49

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base?  holy hell.

Nothing > HammerheadFistpunch 03/29/2019 at 17:58

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The articles mentions “est”, but it says $44k base, and $56k as tested. Wow.

HammerheadFistpunch > Nothing 03/29/2019 at 18:00

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Well the prices aren’t supposed to drop until midnight the 30th so we’ll have to wait and see.

Nothing > HammerheadFistpunch 03/29/2019 at 18:06

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I’m surprised someone hasn’t blown the embargo yet.