Dealer Playbook Exposed

"LimitedTimeOnly @ opposite-lock.com" (limitedtimeonly) 03/21/2019 at 17:16 • Filed to: Dealerships, Car Buying

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I got an email from a dealer I had gotten a car price from in the past. It’s a list of ways to overcome delays in the sale by the consumer. What do you think, Oppo?

There was no presentation or introduction, just what I have pasted below. Seems strange to send this to potential clients, although I suppose it shows how they are willing to work with someone despite objections. Or it says to a buyer, “D on’t give us excuses, come prepared to buy.”

Oh, and “never lost a deal for price” is not true. I didn’t buy from them as a result of their price, after all. And it seems to be undercut by “Couldn’t give you the best deal, wouldn’t expect you to buy from us.”

TOP TWELVE OBJECTIONS AND REBUTTALS

boredalways > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 17:32

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I need this

TY

MonkeePuzzle > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 17:33

7

these are so shady and aggressive. I would walk away so fast if they forced a three way call with my spouse. 

CarsofFortLangley - Oppo Forever > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 17:35

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“several lenders specializing in credit repair”

Ah yes, all experts recommend repairing your credit by buying a $35,000 new vehicle.

KingT- 60% of the time, it works every time > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 17:36

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A lot of these “solutions” IMO work for big volume dealers, selling new cars, with a lot of competition near by. Small town dealers who know who are the only one of that brand in 100 miles don’t give a fuck they’re all take it or leave it and “I know what I have types.

vicali > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 17:39

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Highly Trained Internet Sales Manager indeed..

For Sweden > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 17:43

13

So if I become a dealer, I can talk to hot spouses in my area?

RPM esq. > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 17:45

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I like that the “bad credit/special finance” answer box is right next to the box wherein the salesman learns how to push the customer to make a financing decision that will land them in the “bad credit/special finance” box  next time around.

fintail > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 17:47

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I’m a combination of price and inventory - I want that oddly spec’ d car, and I want it at a bottom dollar  price. I am in a lease that is about to end, and am thinking I will move on rather than buy it.   This is the worst enemy of the salesperson, as I know how to play the game a bit, and I am hard to appease in terms of the car.

MasterMario - Keeper of the V8s > For Sweden 03/21/2019 at 17:48

6

Only in three ways though

LimitedTimeOnly @ opposite-lock.com > boredalways 03/21/2019 at 17:53

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Do you work as a car salesman and this helps you  to excel at your job, or do you need this to fend off said salespeople?

LimitedTimeOnly @ opposite-lock.com > fintail 03/21/2019 at 17:55

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That does sound worse than me, since you want something unusual. I generally want something fairly available, but want to do only competitive bid over email. No opportunity for them to sweet talk me, just show me the numbers.

PatBateman > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 17:56

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Spouse:

“Ah, I see. Perhaps I should be talking to them instead, since they are the decision-maker in the household.”

I heard that once in my lifetime, still one of the coldest comeback s I’ve ever witnessed.

Chariotoflove > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 17:58

7

I’m wondering if this email was meant for someone else.

LimitedTimeOnly @ opposite-lock.com > Chariotoflove 03/21/2019 at 18:00

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It’s possible. I got another flyer-style (typical sales-type) email from the same dealer an hour and a half  after I got this. And this came with no subject for the email. Their mistake sending it to a world-renowned automotive blogger like me.

TheRevanchist > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 18:02

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I should apply to be a car salesman on the weekend, dress in an ill-fitted button-up shirt and slacks , and carry these instructions around with me, briefly glancing at them for what seems to make sense. .

“Um, are you looking for offer comparisons? Does your spouse... know where you are? Er, I can rebate you for money?  We can take care of you when you come in.”

PS9 > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 18:04

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“No problem what number can I reach your spouse at?” Oh fuck off is my answer to that. YOU ain’t in the marriage mister car salesman, so YO U aren’t the one my spouse needs to counsel about this gigantic sum of money WE might be spending. Grade A dickhead maneuver there.

If thanos has snapped away every car dealership network on earth, he would have been the hero of infinity war instead of the villain. 

Highlander-Datsuns are Forever > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 18:08

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This isn’t even that bad really, I was hoping for:

1. Take customers keys and do not give them back

2. Excuse me I need to talk to my manager

3. Excuse me I need to talk to my manager

4. Excuse me I need to talk to my manager

5. I’ll give you $350 for your trade in and I’ll be amazed if we make any money on it.

WilliamsSW > TheRevanchist 03/21/2019 at 18:11

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“ can i get your wife’s phone number?” “ Do you have any pictures of her..ummm... So I recognize her when she comes in?"

WilliamsSW > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 18:12

1

Ick. I need a shower after reading that. 

BrianGriffin thinks “reliable” is just a state of mind > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 18:20

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I’ve been trying to buy a Volvo from a dealer for the past three weeks. It takes an average of six days for him to respond to an email. LIKE IF YOU WOULD ANSWER MY QUESTIONS YOUD HAVE SOLD IT BY NOW.

facw > CarsofFortLangley - Oppo Forever 03/21/2019 at 18:37

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Hey, if you make all those high-interest payments on time, it will do wonders for your credit history.

But yeah, maybe bu y a $5000 car (or even a $2000 car).

Future next gen S2000 owner > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 18:48

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That’s pretty standard I think. The concept is i dentify and overcome. Been around, pretty much the same since the 90's I think.

DAWRX - The Herb Strikes Back > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 19:10

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I could feel my blood pressure rise as I read this.

Future Heap Owner > BrianGriffin thinks “reliable” is just a state of mind 03/21/2019 at 19:14

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Which Volvo

Future Heap Owner > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 19:15

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This strengthens my conviction to never buy from a dealer.

BrianGriffin thinks “reliable” is just a state of mind > Future Heap Owner 03/21/2019 at 20:01

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I’m torn between a 15 V60 and S80. Probably the wagon because I’ve always been a wagon guy. 

412GTI > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 20:01

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Pretty standard actually. Obviously a well trained salesman wouldn’t say all of this verbatim, but being trained on objections isn’t that shady..well expect that spouse one, eww.

I’m guessing this is just a lazy dealer who trains their new salesforce with this sheet instead of actual hands on training. Weird you were sent it. 

functionoverfashion > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 20:08

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Always

Be

Closing

Land_Yacht_225 > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 20:29

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As an ex-salesman, this is all very boilerplate. In fact, every heading on this list, every situation they imply, it’s just to have a comeback for your current customers preferred flavor of, “I’m not buying today, I’ve just contacted you to waste my and your time.”

That’s why I don’t sell cars anymore. Rule number #1: if someone who’s buying a cars lips are moving, they’re lying. You would think that if someone wants to buy a car, they would go to a dealer and buy one, but that was rarely the case.

Highlander-Datsuns are Forever > For Sweden 03/21/2019 at 21:10

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*asking for a friend.

boredalways > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 21:13

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The latter.

BaconSandwich is tasty. > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 22:16

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Any objections if I share this to Facebook?

E92M3 > LimitedTimeOnly @ opposite-lock.com 03/21/2019 at 22:34

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Where’s the “ offer customer to test drive the vehicle for the wekend” res ponse?

Cause I need to know the correct statement to trigger that response.

fintail > LimitedTimeOnly @ opposite-lock.com 03/22/2019 at 00:10

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It can be a pain, especially when they mis-describe cars.  I either need detailed pics, or to see the car in person.  Emailing has been tough.  I got into it with one place about the MF on a lease.  I ended up walking away.

fintail > LimitedTimeOnly @ opposite-lock.com 03/22/2019 at 00:10

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It can be a pain, especially when they mis-describe cars. I either need detailed pics, or to see the car in person.  I know about the option packages and codes on a particular car, and I know how financing works - not a salesperson’s dream.  Emailing has been tough. I got into it with one place about the MF on a lease. I ended up walking away.

LimitedTimeOnly @ opposite-lock.com > BaconSandwich is tasty. 03/22/2019 at 06:36

1

Nope, that's fine. 

LimitedTimeOnly @ opposite-lock.com > E92M3 03/22/2019 at 06:44

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I’ve only gotten the offer to take home overnight at a luxury dealer when I had them get a specific car from their other store , test drov e it, liked it, started talking money, but I needed to go and was on the fence. There is probably an easier way to trigger it.

Almost took that car camping on forest roads, because that was where I was going next , but my conscience wouldn’t let me.