Speaking of Drinking

"Goggles Pizzano" (gogglespizzano)
12/20/2019 at 11:55 • Filed to: Jane Walker, Johnnie Walker, Blended Malt, Whiskylopnik, Oppositeloch

Last year for Women’s History Month Johnnie Walker released a Limited Edition whisky named Jane Walker. If ever there was an example of a good idea with a bad execution, this was it.

It was just a re-label. It says much about Johnnie Walker’s parent company Diageo and their motives when all they were willing to do was some graphic design work.

If it had to be a re-label I think it would have been better placed on another of their whiskys. Nothing against Black Label, but if a smoky whisky was their goal, move it upmarket a bit and use Double Black. If a non-smoky whisky was the goal, use the Gold Label or 18 Year Old.

It was a “Limited Edition” by name only as 250,000 bottles were produced. To put this in perspective, it’s at around the 100,000 bottle mark were one can walk into any liquor store and find it on the shelves. Total marketing wank.

There is good news though. It appears the online backlash has been heard and there will be a new Jane Walker whisky.

It’s a unique whisky blended by Johnnie Walker team member Emma Walker (no relation the Johnnie). It’s not only moved upmarket, but it’s also a Blended Malt meaning it contains no grain whisky (like their Green Label). It’ll have a 10 year age statement too. Check, check, check, and...check.

Jane Walker by Johnnie Walker is a blend highlighting Cardhu single malt with notes of fresh orchard fruit, hints of sweet cream and a dark chocolate finish.

Numbers of bottles and price have not yet been announced but I suspect it’ll be close to Green Label in price. Look for another March release to coincide with Women’s History Month. I for one will be grabbing this one blind.

DISCUSSION (4)

facw > Goggles Pizzano
12/20/2019 at 12:16

2020 might be a big year for this sort of thing in general. 100th anniversary of the adoption of the 19th Amendment, granting women the right to vote (adopted August 26 th 1920, after Tennessee became the 36th state to ratify it on August 18th 1920.)

BrianGriffin thinks “reliable” is just a state of mind > Goggles Pizzano
12/20/2019 at 13:13

Green is probably my favorite scotch of all the mass-produced scotches, so I’ll keep an eye out for this bottle for sure.

fhrblig > BrianGriffin thinks “reliable” is just a state of mind
12/20/2019 at 13:27

Oh, Green is SO DAMN GOOD. I can't keep it in the house because it gets me in trouble.

Goggles Pizzano > BrianGriffin thinks “reliable” is just a state of mind
04/13/2020 at 18:12

It just showed up on our shelves. I took a bottle to the counter a couple of days ago only to learn it hadn’t been put into the system yet. I left empty handed so I’ ll likely be goi ng back.

That reminds me, I’m out of Green and have been for a long time...

: -)x