The "Mach 1" Name Is Safe

Kinja'd!!! "Urambo Tauro" (urambotauro)
08/31/2018 at 11:00 • Filed to: mach 1, ford, car names

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...for now, at least.

[Ford] has now decided against using the ‘Mach 1’ name, telling !!!error: Indecipherable SUB-paragraph formatting!!! in a recent interview that it won’t use the former Mustang badge after receiving considerable pushback from fans and customers.

“We put that out there to evaluate it,” Ford’s president of global markets, Jim Farley, told the publication. “There are pros and cons. I don’t want to handicap it at this point, but we got a very strong reaction from people.”

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DISCUSSION (3)


Kinja'd!!! Montalvo > Urambo Tauro
08/30/2018 at 20:09

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Why they thought it was a good idea in the first place is baffling. Mach 1 doesnt need to represent the same thing it used to but this was a turn to the complete wrong direction and   headed for a cliff.


Kinja'd!!! CRider > Urambo Tauro
08/30/2018 at 20:19

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Kinja'd!!! arl > Urambo Tauro
08/30/2018 at 21:04

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Thank God someone educated the marketing kids on history. Geez.