Jalopnik is running a new ad.

"If only EssExTee could be so grossly incandescent" (essextee) 03/21/2018 at 12:32 • Filed to: Edgy mcedgeface

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I feel like emblazoning this slogan over a picture of children maybe wasn’t the best idea.

Spanfeller is a twat > If only EssExTee could be so grossly incandescent 03/21/2018 at 12:38

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It’s quite inspiring once you click on it, but on first glance... Yeah... child relations online is not a good look 

DipodomysDeserti > If only EssExTee could be so grossly incandescent 03/21/2018 at 12:39

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Why?

*Edit

There’s a difference between romantic love and love. Why would you assume a picture of children is referring to romantic love? The ad is about bias and descrimination and isn’t creepy at all. Assuming it’s referring to romantic love is creepy. Making a joke about it referring ro romantic love is also creepy.

sm70- why not Duesenberg? > DipodomysDeserti 03/21/2018 at 12:40

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“Age is just a number.”

Chariotoflove > If only EssExTee could be so grossly incandescent 03/21/2018 at 12:40

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“pedophile” is a label.

K-Roll-PorscheTamer > If only EssExTee could be so grossly incandescent 03/21/2018 at 12:41

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Correction: Gawker is running a new ad.

If only EssExTee could be so grossly incandescent > DipodomysDeserti 03/21/2018 at 12:44

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Are you by any chance a member of NAMBLA?

Mercedes Streeter > If only EssExTee could be so grossly incandescent 03/21/2018 at 12:45

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I liked the original (a black girl and white girl couple making a heart with their hands) and the John Cena versions more.

I mean, these are literally the only ads I see on any Kinja site...I guess Univision knows me well.

This version appears to be promoting friendships that don’t have labels, rather than their normal romantic variety. But yeah, on first glance it looks really weird.

DipodomysDeserti > sm70- why not Duesenberg? 03/21/2018 at 12:46

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If that text was included then it would be creepy. Most people don’t assume love means romantic love, especially when pictures of children are present.

His Stigness > K-Roll-PorscheTamer 03/21/2018 at 12:46

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“It’s not Gawker anymore! Gawd”

sm70- why not Duesenberg? > DipodomysDeserti 03/21/2018 at 12:47

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Most people don’t assume love means romantic love, especially when pictures of children are present.

True though that may be, keep in mind that we’re talking about the internet here.

DipodomysDeserti > If only EssExTee could be so grossly incandescent 03/21/2018 at 12:47

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I’m not the one associating romantic love with a picture of children.

themanwithsauce - has as many vehicles as job titles > If only EssExTee could be so grossly incandescent 03/21/2018 at 12:51

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The North American Marlon Brando Look Alikes? Yeah! I’m a card carrying member!

user314 > His Stigness 03/21/2018 at 12:52

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Meet the new boss, same as the old boss.

Mercedes Streeter > DipodomysDeserti 03/21/2018 at 12:54

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Ding ding, love isn’t just romantic. I love everyone, but I’m not dating everyone.

If only EssExTee could be so grossly incandescent > themanwithsauce - has as many vehicles as job titles 03/21/2018 at 12:54

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Give it a few months and I’m sure there’ll be some sexual assault charges against him.

Spanfeller is a twat > Mercedes Streeter 03/21/2018 at 12:55

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Lack of context is a bitch ain’t it?

DipodomysDeserti > sm70- why not Duesenberg? 03/21/2018 at 12:57

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Very true. A whole generation of people have been raised on the internet which explains their screwed up views on love/relationships/romance. This isn’t directed at you, just a general observation.

aberson Bresident of the FullyAssed Committe > If only EssExTee could be so grossly incandescent 03/21/2018 at 12:57

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sm70- why not Duesenberg? > DipodomysDeserti 03/21/2018 at 12:58

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Agreed

If only EssExTee could be so grossly incandescent > Mercedes Streeter 03/21/2018 at 12:58

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When I see the word “love”, romantic love comes to mind first and platonic love second. I blame the media and being hopelessly single.

Mercedes Streeter > If only EssExTee could be so grossly incandescent 03/21/2018 at 12:59

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Fair enough! I usually think romantic love first too, which is why I was like “woah” the first time I saw it. Then I remembered that there’s more than one way to love someone. lol

dsigned001 - O.R.C. hunter > Chariotoflove 03/21/2018 at 12:59

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“Lover of children”?

and 100 more > If only EssExTee could be so grossly incandescent 03/21/2018 at 13:02

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The ad is not wrong, in its intent nor its delivery of the message.

That said, you’re not wrong either.

I think we’ve abused the word “love”. It means too many things.

DipodomysDeserti > If only EssExTee could be so grossly incandescent 03/21/2018 at 13:15

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Being hopelessly single may be a result of this view. Not bashing you, just offering up a bit of advice.

Agreed on the role of media in promoting this view.

victor > If only EssExTee could be so grossly incandescent 03/21/2018 at 13:41

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Now is a good as time as any to post this.

Transit > If only EssExTee could be so grossly incandescent 03/21/2018 at 15:49

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They need to label their no labels better.

Maybe go with “Agape knows no labels”

But if you know what ‘Agape’ means, then you’re probably not the target audience for this ad campaign.

TFSIVTEC drivesavolvo > If only EssExTee could be so grossly incandescent 03/21/2018 at 18:59

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I’ve had to start using reader view on Jalopnik articles with the original version of that ad. I don’t have a problem with the ad itself; I do have a problem when I have to scroll past the same exact ad six times though. It makes me crazy!