"Urambo Tauro" (urambotauro)
03/15/2018 at 18:00 • Filed to: brands, brand identity, name games, ford f-150, ford, f-150, unnecessary speculation
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"Urambo Tauro" (urambotauro)
03/15/2018 at 18:00 • Filed to: brands, brand identity, name games, ford f-150, ford, f-150, unnecessary speculation | 1
| 11 |
[Nitemare intensifies]
Not saying that they will . But I wouldn’t put it past them...
You’ve seen automakers playing name games before. Chevy couldn’t figure out what kind of car a !!!error: Indecipherable SUB-paragraph formatting!!! is supposed to be. Mitsubishi has all but abandoned the !!!error: Indecipherable SUB-paragraph formatting!!! ’s heritage. And Chrysler changes their company name more often than some people change their socks...
Two months ago, Ford threatened to turn the next !!!error: Indecipherable SUB-paragraph formatting!!! into a crossover SUV and has yet to put our minds at ease over such !!!error: Indecipherable SUB-paragraph formatting!!! .
Now, a recent report from Morgan Stanley had this to say about Ford and the F-150 brand:
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!!! UNKNOWN CONTENT TYPE !!!
Now this certainly isn’t an indication that Ford’s actually going to do something weird with the F-150 name (are we not using the broader term “F-series” anymore?). No one’s saying that “F-150” will start being applied to non-trucks. Nor is it a sign that F-150 will become its own spinoff brand a la Ram.
But it gives me an uneasy feeling, you know? Like Ford’s going to take advantage of this in some ridiculous way, disregarding a well-established brand identity of what defines the F-150, and bastardizing the name to help sell other Ford cars or something like that.
Who knows.
ranwhenparked
> Urambo Tauro
03/15/2018 at 18:13 |
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Pull an Oldsmobile and just call everything “F-150"? F-150 Mustang, F-150 Fusion, etc.
Ford F-150, now, more than ever, the best-selling vehicle on the planet, more than 6.6 million sold per year.
SilentButNotReallyDeadly...killed by G/O Media
> Urambo Tauro
03/15/2018 at 18:31 |
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Can’t wait for the F.Fusion Raptor!
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SilentButNotReallyDeadly...killed by G/O Media
> Urambo Tauro
03/15/2018 at 19:06 |
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Could they be this silly?
dogisbadob
> Urambo Tauro
03/15/2018 at 19:52 |
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F150 Crossover (Expedition)
F150 Jr. (Ranger)
The F250 and up will now be
F150 Super Duty (F250)
F150 Super Duper Duty (F350)
F150 Super Duper Duper Duty (F450)
etc
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Urambo Tauro
> SilentButNotReallyDeadly...killed by G/O Media
03/15/2018 at 20:33 |
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Not sure if this is a 5150 reference, or a reference to Ford building an “Atlas” concept truck when Nissan was already using the Atlas name.
Demon-Xanth knows how to operate a street.
> dogisbadob
03/15/2018 at 20:39 |
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F150 toilet paper for when you really have a super doodie.
nermal
> Urambo Tauro
03/15/2018 at 20:55 |
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There’s 0% chance that the F150 name goes away, or on anything besides pickups. Too much brand equity, and Ford learned their lesson already with the Taurus / 500 switch-a-roo.
They don’t need it for SUVs either - already have all of them covered.
I could see more special editions like the Raptor, however.
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Urambo Tauro
> nermal
03/15/2018 at 21:23 |
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I hope you’re right.
They sure did some weird things with the Taurus name after bringing it back, though. Like slapping the name (+ “X”) on a crossover. Or putting the name on a full-size car instead of keeping it mid-size like everyone had gotten used to.
BrianGriffin thinks “reliable” is just a state of mind
> Urambo Tauro
03/15/2018 at 21:38 |
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I still prefer the Lobo badged ones ;)
AMGtech - now with more recalls!
> Demon-Xanth knows how to operate a street.
03/16/2018 at 00:14 |
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F150 midol for when your wife is super moody.
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SilentButNotReallyDeadly...killed by G/O Media
> Urambo Tauro
03/17/2018 at 05:45 |
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Fifty150 all the way!!!
Can you imagine the Fifty150 Fiesta or the Fifty150 Mustang Raptor?