Who exactly is this marketing too?

"Herr Quattro - Has a 4-motion" (herrquattro)
02/14/2018 at 23:42 • Filed to: None

I saw this on the article for the Vilner Mitsubishi, and I had a good chuckle.

Who exactly is this marketed to? This is clearly based off MAGA.

First off- what dealership wants to make any political statement in the first place?

Secondly, who exactly is a patriotic Trump supporter buys a “German” car (even if it is made in Tennessee (with high Mexican part count))? And has the capital that they can only afford to lease a base model Passat.

But the part that really gets me is the location. This dealership is 30min outside of downtown Philadelphia. Where 78% of the population is democrats.

I mean, I guess they can market to the surrounding area? But I mean, VW dealerships aren’t exactly hard to find, and I have to think any area that would have a good amount of republicans has a closer VW dealership.

Plus $129 a month, WITH $3000 down sounds a bit insane for a $20k car. Albeit my local VW dealership is doing $179 with $2000 down, and that’s worse. But I digress.

I’m not trying to start a political discussion here or go off stereotypes... but I just find it a very strange tag line for a centercity Philly dealership to use a Trump inspired line, to market a deal on a base model German sedan.

DISCUSSION (5)

interstate366, now In The Industry > Herr Quattro - Has a 4-motion
02/15/2018 at 00:10

The other day I saw an A8 with a Don’t Tread On Me license plate (a common sight here in VA) with that said FUH R3R. I’m hoping it was satirical, but, yeah, it’s plausible this marketing scheme could actually appeal to someone.

Herr Quattro - Has a 4-motion > interstate366, now In The Industry
02/15/2018 at 00:14

I’m surprised that the DMV greenlit that, and that it wasn’t a VW.

The Nazi bullshit, while rare, is annoyingly present in the VW community.

I’ve seen Golfs with Nazi Eagles clutching the VW symbol, and any crappy stanced VW with a number decal on it will 7/10 be 44.

interstate366, now In The Industry > Herr Quattro - Has a 4-motion
02/15/2018 at 00:19

Yeah, I was pretty shocked to see it too. I’ve seen VA DMV let some questionable stuff slide, but that might have topped them all. Next time I see it I’ll try and get a photo, but it was going the opposite direction I was and when I was able to mentally process that it actually said that it was already gone.

BlueMazda2 - Blesses the rains down in Africa, Purveyor of BMW Individual Arctic Metallic, Merci Twingo > Herr Quattro - Has a 4-motion
02/15/2018 at 00:34

Because it’s a bigly good deal.

Sad!

Under_Score > Herr Quattro - Has a 4-motion
02/15/2018 at 07:05

It’s a president’s day sale and Trump is the current president. Makes total sense to me.