There is no middle way for Alfa Romeo

"El Relámpago(LZone) - Humanity First!" (lightningzone) 05/02/2015 at 17:06 • Filed to: None

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Marchionne’s plan will either turn the brand into what it once was and even more than that. Or drive it right into the ground.

Too bad Alfa’s too poor for a DTM return, because if would surely look better than the German competition.

And this livery looks great.

BiTurbo228 - Dr Frankenstein of Spitfires > El Relámpago(LZone) - Humanity First! 05/02/2015 at 17:19

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Agreed on both counts. I just want them to release a car, any car. It’s been too long since they’ve released anything that’s not the 4C (great though it is).

They need something that’s a seller.

Steve in Manhattan > El Relámpago(LZone) - Humanity First! 05/02/2015 at 17:37

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Future Alfas need to be quirky, but reliable. But the car should strand you once every 18 months just to put you in your place.

AM > BiTurbo228 - Dr Frankenstein of Spitfires 05/02/2015 at 17:47

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They’re supposed to be coming out with a new sedan, at actually between 2016-2018 they’re supposed to be releasing a bunch of new cars to us.

Cé hé sin > BiTurbo228 - Dr Frankenstein of Spitfires 05/02/2015 at 17:48

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But they have cars! You see the odd Giulietta and Mito. It’s the fact that it’s only the odd one that’s their difficulty.

PS9 > El Relámpago(LZone) - Humanity First! 05/02/2015 at 18:01

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Don’t lose hope! There’s plenty of time for Alfa to sink into Mediocrity and start offering mid-sized FWD Camry competitors like [Insert every other automaker here]

BiTurbo228 - Dr Frankenstein of Spitfires > AM 05/03/2015 at 03:56

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I hope so, but that’s long overdue so they need to get it right.

I think they’re releasing a new GTV/Spider this summer which is good. I hope it sells, otherwise they’re in a very precarious position :S

BiTurbo228 - Dr Frankenstein of Spitfires > Cé hé sin 05/03/2015 at 03:57

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Yeah the Giulietta really kept them ticking over, but it’s not a car that’s going to support them for any length of time. Even now it’s getting a bit long in the tooth :S

AM > BiTurbo228 - Dr Frankenstein of Spitfires 05/03/2015 at 06:32

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This is Alfa’s plan:

This was part of Sergio's 5 year plan that he put out for all FCA brands.

BiTurbo228 - Dr Frankenstein of Spitfires > AM 05/03/2015 at 07:49

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Interesting. I really hope it comes to fruition. The two car companies that I care about the most on the modern car market are Alfa and Jag. Jag’s gone though a renaissance recently, I really hope Alfa can do the same...