Auto Blog Runs Article on End of Caddy ELR,  Johan de Nysschen Reacts

"FastIndy" (FastIndy) 04/08/2015 at 22:27 • Filed to: cadillac, volt, GM, ELR

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This afternoon, an auto blog entitled "GAS2" ran a story about Johan de Nysschen and the eventual end of the Cadillac ELR. Catch the story !!!error: Indecipherable SUB-paragraph formatting!!! .

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De Nysschen has gone on record - and with no uncertain terms - declared his fairly harsh feelings for the Volt, on which the ELR is based. The GAS2 article was a pretty snarky piece - and Johan reacted in the article's comments:

Johan de Nysschen:

Hi guys. This article is like a dagger through my heart, because it mischaracterises reality. I love the ELR and drive one myself. We are not " killing" ELR. We are letting it run through its life cycle and will continue to invest in the car. It is expensive as it is, because it's costs a fortune to produce a low - volume, highly bespoke high- tech car such as this. We are car enthusiasts as well as businessmen . Cadillac is fully committed to alternative powertrain technology and we want to showcase our technical leadership in this domain by incorporating this technology across many more Cadillac models than just one seductively styled coupe. The market determines what we build. At roughly 100 units per month, there are 100 very enlightened new ELR fans each month- and believe me, they love their cars- but this is hardly enough to commit our company to a billion $ investment to create a successor model. Let's rather use the technology, but apply it to cars with more mainstream appeal, so that we can continue to invest in leading edge technology.

If nothing else, it certainly shows that Cadillac's head (and the rest of GM it seems) is watching the market and how their brands are perceived quite closely.

TheHondaBro > FastIndy 04/08/2015 at 22:35

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Johan might just be one of the coolest automotive CEO's right now, one step below Akio Toyoda though.

No one is cooler than Akio Toyoda.

Wobbles the Mind > TheHondaBro 04/08/2015 at 22:51

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I feel like every part of FCA has a badass. Still hoping Ralph Gilles career continues to grow.

ranwhenparked > FastIndy 04/08/2015 at 23:02

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On the plus side, maybe the next Cadillac to get Voltec technology won't have a stubby minivan nose with the wheels directly under the A-pillar and a door that takes up 90% of the car's side profile.

speedoption > TheHondaBro 04/08/2015 at 23:04

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Even though he turned infiniti into a ginger stepchild....let's not forget he tried to plead with America the reasoning for the q# nomenclature crap....

I think this was his early step to keep cadillac fans from hating him....because quite frankly... I think they might already.

slippedclutch > TheHondaBro 04/08/2015 at 23:31

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I was with you until you suggested that there was something cool about Toyota. Toyoda, may be awesome, but his company sucks.

TheHondaBro > slippedclutch 04/08/2015 at 23:32

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Why does it suck?

pip bip - choose Corrour > TheHondaBro 04/09/2015 at 05:55

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in a word - BEIGE!

TheHondaBro > pip bip - choose Corrour 04/09/2015 at 10:05

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And why is that a problem?

pip bip - choose Corrour > TheHondaBro 04/10/2015 at 04:18

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Toyotas are dull , lifeless , predictable.

Toyotas are automotive equivalent to white goods.

you need the unpredictability of self immolation.

you need to worry if it will get you home.

TheHondaBro > pip bip - choose Corrour 04/10/2015 at 12:02

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There's nothing wrong with that. They don't have to cater to enthusiasts, and they're selling millions of cars doing what they're doing right now. The reason why they discontinued their sports cars is because people stopped buying them.

nermal > TheHondaBro 04/10/2015 at 12:48

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Nah - Coolest CEO award goes to the Dartz guy.

samssun > ranwhenparked 04/16/2015 at 01:27

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If it's a coupe it'll have a big door because that's what coupes do. The stubby front proportions are probably their awkward answer to not needing room for an engine but still having it FWD...I think the Volt handles it better, but it's a sedan and doesn't need aggressive Cadillac styling.

The real solution would be to take advantage of not needing traditional engine packaging, put the gear low and rearward, and make it RWD, but that would mean a total redesign vs. a fancier Volt.

samssun > TheHondaBro 04/16/2015 at 03:09

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It doesn't suck as a business, but this isn't ShareholderReturnlopnik, so how many toasters/Camrys they sell to octogenarians has no bearing. They don't make a single enthusiast-oriented vehicle, except maybe the FJ or that Subaru (both of which need supercharger kits, if TRD even exists any more), so they're about as relevant here as McDonald's.