04/01/2015 at 17:54 • Filed to: None | ![]() | ![]() |
It's not bold or sharp or daring or cutting edge.
But when I look at the sad embodiments of failure from recent years, I think that Lincoln's future can't be worse than its preset and recent past.
It should be a good replacement for the MKS.
![]() 04/01/2015 at 17:59 |
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![]() 04/01/2015 at 18:14 |
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It doesn't suck...
04/01/2015 at 18:37 |
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Exactly.
![]() 04/01/2015 at 18:39 |
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And this was an improvement over either of these:
04/01/2015 at 18:47 |
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They went so low.
![]() 04/01/2015 at 18:57 |
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Yep... They sat on their asses for far too long with the Town Car... which was a huge money maker in the 1990s when it wasn't as badly outclassed.
And the DEW98-based cars should have been better and it should have been the basis for all Lincolns... but they neutered the Lincoln versions so that Jaguar wouldn't be upstaged.
And it was just pathetic when I heard some dummy from Lincoln talk about how the Town Car was the brand's flagship... it was an absolute joke.
![]() 04/01/2015 at 19:01 |
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I was looking at an MKZ the other day, and they actually look pretty good in person. I just wish I could get the MKS ecoboost engine in the MKZ.
04/01/2015 at 19:10 |
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As I remember, Jaguar's revival didn't went very well either, the problem is that Jag slept on its ass even longer than Ford. When Ford acquired Jag, they basically had to start from scratch, as the critically outdated BL tech. was still plaguing most Jags.
Ford also poured loads of cash into Jaguar's F1 team, with little success and at a time when F1 was crazy expensive. If Toyota could afford to stay in F1 without winning much, Ford could not.
![]() 04/01/2015 at 19:37 |
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Yeah... Instead of paying $2 billion for Jaguar back in 1989, they should have waited until the operation collapsed (which definitely would have happened) after a few years and they probably could have picked up the operation for a fraction of the cost.
But nooo... they had to buy them after Jag posted a weak profit at the market peak and totally ignored the pretty but shitty/unreliable cars they were making.
I don't think Ford did enough due diligence before buying Jaguar. Apparently after buying them, they discovered that they were using machinery and tooling that dated back to WW2 or earlier to build their cars.
And then Ford basically had no large car/luxury car/RWD strategy. The DEW98 was something new, but half-assed in hindsight. The let the MN12/FN10 (Thunderbird/Mark XIII), Fox and Panther rot on the vine with minimal updates and no successor planning. And they gave the people at Jaguar waaaay too much say.
In hindsight, there should have been one midsize/large RWD platform for Jaguar, Ford, Lincoln and Mercury to use and no completely separate JLR V8. They could have/should have used or made a variation of the modular V8 which could be made every bit as good as the JLR engine at a lower cost, better reliability and lower servicing costs.
And when I see the new Lincoln Continental, the best thing I see is what you CAN'T see... The new Ford D6 platform... and hopefully a proper RWD platform strategy.
![]() 04/01/2015 at 20:47 |
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The interior of the concept is the only truly exciting bit for me. Outside, it's just another curvy luxo-sedan, the likes of which we see everywhere.
Aerodynamics is for scrubs, give me edges.