"PS9" (PS9)
10/18/2015 at 10:34 • Filed to: None
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"PS9" (PS9)
10/18/2015 at 10:34 • Filed to: None | 2
| 9 |
I just saw on the TV a commercial from a local Hyundai dealer. It said, “NEW SONATAS STARTING AT $13,900! COME IN TODAY FOR A $12,000 DISCOUNT![giant-ass unreadable block of text in 4 pt font goes here and flashes for about a half second]
Like...no, you’re not getting an 86% discount on a new car anywhere unless it’s in a thousand bloody pieces or something. I know that. The person who made that ad knows that. How is this even allowed????
MultiplaOrgasms
> PS9
10/18/2015 at 10:39 |
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Capitalism?
CounterTorqueSteer
> PS9
10/18/2015 at 10:58 |
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46% discount*
Svend
> PS9
10/18/2015 at 10:59 |
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They are teasers to get you to the dealership. We had one once where a car (a black MG ZT) was dropped from £19,995 down to £10,000, it was the only car at the dealership dropped so far, the others were pretty low priced cars of £6-8,000 and dropped a £1,000-1,500.
The idea was simply to get footfall and while your there try to tempt you into a deal.
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PS9
> CounterTorqueSteer
10/18/2015 at 11:04 |
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46% of $13,900 is $6,300. Not $12,000.
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CounterTorqueSteer
> PS9
10/18/2015 at 11:04 |
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In other words, you find the absolute highest possible price for a Sonata, loaded with options, tax added and you have a $25,900 car. Then the dealership says, “but wait! You can get this DIFFERENT Sonata for $13,900.” BAM: $12,000 “discount”.
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CounterTorqueSteer
> PS9
10/18/2015 at 11:06 |
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46% of 25,900 is 13,900. You are misunderstanding the “deal”. See my other comment.
Laurence
> Svend
10/18/2015 at 11:15 |
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Honestly, for big dealer, this sounds like a good way to cheat the system; take a shitty car that’s been taking up lot space for a while, knock it down to a stupid low price and put it in an ad to tempt people
Using the Hyundai above as an example, let’s say that the dealer has 20 sonatas in stock, and average a profit of $1000 per car; if they sell all the cars, they’ll make $20,000, but over a long period of time, instead, they can take a $11,000 hit on one car ($12,000 discount - $1,000 potential profit), which means they can now advertise the cars as ‘starting at $13,900!’ If this ad scheme helps them to sell this car, plus the other 19 sonatas, and whatever other hyundais people want, they’ll still make at least $9000, likely over a much smaller space of time, and now have 20 extra spots in the lot to fill with crossovers and other easy to sell stuff
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Svend
> Laurence
10/18/2015 at 11:22 |
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In our case it was one black MG ZT that was a couple of months old, there were four or five other MGs both ZTs and ZTTs. They only need to massively lower the price on one and reduce the price on a few less desirable cars to call it a big sale even when the majority of the inventory is still full list price.
StndIbnz, Drives a MSRT8
> PS9
10/19/2015 at 10:32 |
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Because Hyundai. Dealer by me is always doing those “buy one car, get another free!!” promotions. Its stuff like this that makes it hard for Hyundai to be considered better than they were when they first came to the states.