![]() 01/20/2015 at 17:31 • Filed to: McLaren, Kiwi, McLaren P1 | ![]() | ![]() |
I made this nice image from the McLaren logos adorning the new !!!error: Indecipherable SUB-paragraph formatting!!! , but actually the Woking racing outfit used this "Speedy Kiwi" from 1967 until it was phased out in 1981. And I think you'll agree with me in saying McLaren should replace their !!!error: Indecipherable SUB-paragraph formatting!!! something with a bit more history.
McLaren is entering a new era with keeping a strong foothold in their new-car sales of the 650S, P1, and upcoming Sports Series road car and switching back to Honda power in Formula 1.
Therefore a non-generic logo should go with their desire to expand their brand; the Speedy Kiwi is surely a lot more memorable.
The Speedy Kiwi is separate from the standard Kiwi that McLaren started using as a logo, now !!!error: Indecipherable SUB-paragraph formatting!!! in every P1's engine bay.
Let's be honest: that Kiwi's a bit fat...
But the Speedy Kiwi isn't, so let's overtake the random swoosh. Got it, Ron Dennis?
![]() 01/20/2015 at 17:33 |
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But muh British Nationalism pip pip cherrio
![]() 01/20/2015 at 17:52 |
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![]() 01/20/2015 at 17:55 |
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All I know is that the current logo (and the headlights that go with it) needs to change.