Identity Crisis: Why Some Brands Live, and Others Die

Kinja'd!!! "Tom McParland" (tommcparland)
03/11/2014 at 09:55 • Filed to: Mitsubishi, The Smoking Tire, Articles

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I have gotten to the point where I almost feel bad for Mitsubishi. Every time I see one of their commercials I get the same feeling I get when I see one of those SPCA ads. It's as if the Lancer and Outlander are sitting there on the dealer lots lonely and unloved, on their window stickers it should read, "Please save us!" While I have a soft-spot for rescue animals and would take all of them home if I could, I have no desire whatsoever to put a Mitsu in my driveway. !!!error: Indecipherable SUB-paragraph formatting!!! .

Just want to give a shout out to Matt Farah for being really supportive of upcoming bloggers like myself and others from Oppo.


DISCUSSION (8)


Kinja'd!!! Arch Duke Maxyenko, Shit Talk Extraordinaire > Tom McParland
03/11/2014 at 10:03

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Last time I went to the Cincinnati Auto Expo (last year), Mitsubishi's display was in a dimly lit corner with three cars. Two of which were Outlander's and one black Evo. There was no representative or booth professional. Just the three cars.


Kinja'd!!! Tom McParland > Arch Duke Maxyenko, Shit Talk Extraordinaire
03/11/2014 at 10:03

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I think there is only 3 models on their website....sad times.


Kinja'd!!! Garrett Davis > Tom McParland
03/11/2014 at 10:22

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"They have become the car you buy because your credit sucks and there is a lot of cash on the hood."

My sister bought one last year. I can verify that this is true.


Kinja'd!!! Rico > Tom McParland
03/11/2014 at 10:31

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I saw a brand new Outlander Sport in white on Sunday and thought it looked fairly decent. It didn't immediately stand out but it didn't look like crap either.


Kinja'd!!! Jonathon Klein > Tom McParland
03/11/2014 at 10:32

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Hell yeah man! Awesome write up, at the Chicago Auto Show this year. Mistubishi was in a corner and all the cars were white. The most bland display ever. It was sad. I've got a small write up on the MIEV coming soon to the Sittin Waitin Wishin series I'm doing. Also great job getting it on TST! Farah is awesome!


Kinja'd!!! Tom McParland > Rico
03/11/2014 at 10:32

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They are not "bad" cars and with enough discounts they can be a good buy. But they are not offering anything special compared to the competition.


Kinja'd!!! Victorious Secret > Tom McParland
03/11/2014 at 10:53

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I don't feel bad.

They stagnated and they deserve to die.

Their cars suck. There is no mystery here.


Kinja'd!!! Rico > Tom McParland
03/11/2014 at 10:57

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No I definitely agree, I see now reason to own a Mitsu over any other brand. After reading your article it made more sense, can't base your entire business on the Evo. A car which I LOVED during my teen years. I remember seeing this really sexy Asian chick driving a silver and black Evo IX back in the day and I went up to her and said I would you marry me because this is my dream car. But now that I'm older I'd never want one.