WTH Toyota?

"Milky" (jordanmielke) 02/27/2014 at 22:38 • Filed to: 4Runner, Toyota, Ad, Advertising

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So now body on frame construction is better for rigidity? …. Right …. We've all seen the tundra twerk clip.

I know its easier to lift a BOF vehicle typically but come on. Also, way to talk about "evolving" as a segue to dated construction tech.

Arch Duke Maxyenko, Shit Talk Extraordinaire > Milky 02/27/2014 at 22:43

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Satoshi "Zipang" Katsura > Milky 02/27/2014 at 22:44

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Coachbuilders will like to talk to you.

"Siddown, brat!"

Milky > Arch Duke Maxyenko, Shit Talk Extraordinaire 02/27/2014 at 22:46

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Damn you mean that car made it up that smooth, hard slope !?!?

Milky > Satoshi "Zipang" Katsura 02/27/2014 at 22:47

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Kind of proving the point thats its dated by showing a car thats half a century old.

Arch Duke Maxyenko, Shit Talk Extraordinaire > Milky 02/27/2014 at 22:47

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BODY ON FRAME YO!

Arch Duke Maxyenko, Shit Talk Extraordinaire > Milky 02/27/2014 at 22:48

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Satoshi "Zipang" Katsura > Milky 02/27/2014 at 22:50

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Compared to a monococque that looks and performs like shit?

You could build anything with a body on frame construction.

deekster_caddy > Milky 02/27/2014 at 22:51

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Wow. Body on frame huh? Super high tech there. The crawl control looks neat though, that's something that was always an issue for most street trucks taken offroad.

But still, how many of these are ever going offroading? 1, maybe 2%?

Milky > Arch Duke Maxyenko, Shit Talk Extraordinaire 02/27/2014 at 22:52

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UNIBODY YO!

Milky > deekster_caddy 02/27/2014 at 23:05

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The percentage going off road doesn't bother me, because well, Range Rover.

But yea, just don't try to tell me something is more rigid when its not.

HammerheadFistpunch > Milky 02/27/2014 at 23:12

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i want you to go there and experience thus for yourself, this is not a trivial thing. im working my way up to thus trail in my cruiser

HammerheadFistpunch > Milky 02/27/2014 at 23:21

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Truth is, about 12% of 4runners see heavy off road use and about 25% report using it for off road use. I know this because i know people involved with these vehicles at toyota. The people who buy 4runners see its truckishness as asset , not a liability. Body on frame is less torsionally rigid than unibody...intentionally. The reason for it is that you want the frame to take the twist and not the body, have you ever tried to open the doors of a unibody xj cherokee after years of wheeling? Body on frame is more robust for heavy loads, and off road and the people who buy 4runners know it. Stiffer is relative, yes its less torsionally rigid, but it be a stronger platform year after year. Btw, the tundra has c channel rails aft of the cab, the 4runner is fully boxed.

Milky > HammerheadFistpunch 02/27/2014 at 23:52

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…. (inquisitively looking at screen) Why does anything need to twist, isn't that the suspensions job?

Also lol yup!! - "have you ever tried to open the doors of a unibody xj cherokee after years of wheeling?" (first gen camera phone sorry, for the shitty-ness)

4 years of Jeep ownership while I lived in the middle of no where meant I went off road A LOT. Never had a door problem.

Sorry for seeming like an ass, I just can't stand most car advertising, esp. Toyota's. Hell, I didn't even like their FRS ad's.

HammerheadFistpunch > Milky 02/28/2014 at 00:28

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Think of frame twist this way:
Riding a dirt bike with your body completely rigid is the unibody way, by integrating your bike and your body you get it all...the undulations, the bumps, angle angle your bike leans, you lean...you get it all. Doing this doesn't change the way the bike deals with bumps, but it does affect the fatigue on your body.

Riding a dirt bike loose, with plenty of body movement is body on frame, the bike is is still doing most the work, but you rise when your bike drops, you counterlearn into corners and you filter out small bumps that your suspension isn't matched for. there is a degree of separation between the two and as a result your body is less fatigued.

Having a frame that is engineered to deflect and return to form allows the fatigue of large motions and heavy loads to be separated from the body which receives less stress. Unibodies are designed to be rigid because on road its typically low duration, high impact and low deflection events which suits a stiff monocoque very well. High duration, low impact high deflection events are better suited to frames which can distribute that load over a large structure thats designed to yield and return to shape.

Even if we could design the perfect suspensions system, its still a force/counterforce scenario, if a tire rises because of a bump, that spring force has to go someplace, and it goes into the body or the frame, by separating the two you reduce body fatigue.

Milky > HammerheadFistpunch 02/28/2014 at 00:52

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What you said makes sense, and you wrote a lot and Im NOT trying to sell you short. But I just thought of this. Their ad is touting it as "super rigid" aka more stiff than a unibody.

So at the end of the day its still a shitty ad.

HammerheadFistpunch > Milky 02/28/2014 at 01:08

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I wrote it before i watched it and Its a shitty ad for reasons other than facts. Ive been following this wild campaign for a while, and its crap. Mostly because its a celebrity endorsement thats supposed to feel non scripted and honest but, like all these attempts does the opposite. People know when their being sold and its insult to injury when the massage is a type of scripted honesty.

Burrito de EJ25 > Milky 02/28/2014 at 01:31

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I love that they're touting body on frame as if it's some new, mystical technology.

Bricks > Milky 02/28/2014 at 07:59

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I'll take BOF and solid axle please

Milky > HammerheadFistpunch 02/28/2014 at 09:12

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"Mostly because its a celebrity endorsement thats supposed to feel non scripted and honest but, like all these attempts does the opposite."

So true, almost every ad like this is crap. We can agree on that.

Milky > Bricks 02/28/2014 at 09:18

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I wish somebody would make a unibody with solid axles again :'(

(Mine wasn't lifted, just thought I'd clarify)