"Baber K. Khan" (beekay)
02/20/2014 at 12:27 • Filed to: None
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"Baber K. Khan" (beekay)
02/20/2014 at 12:27 • Filed to: None | 2
| 13 |
Ferrari has limited itself to only 7,000 vehicles to sell per year to increase the impact of its brand through exclusivity factor and in 2013, they sold just shy of their self-imposed limit.
In 2013, Ferrari sold 6,922 cars which is a decrease of 5.4 percent on year-over-year sales and yet, the Italian Stallion pranced once again as it scored record figures for; revenue which went by 5 percent $ 3.16 billion whereas net profit saw an increase of 5.4% to $ 338.5 and even the company's net cash stood at a record $ 1.87 billion.
So you're thinking, that yeah. They sell a lot of shirts as well because their brand related efforts and merchandising revenue had although hit an all-time high with a growth of 3.6% at $ 74.3 million but this increase doesn't come from selling branded underwears and golf equipment.
So where did this record scoring come from? Ferrari explains that its customers are going for more and more exclusivity and the additional revenue was generated by its Tailor-Made Program and the Special Projects Division.
That explains a lot since even a simple matter of new carpets can cost thousands but that also increases waiting time for customers which can stretch upto two years if you personalize your cars which Ferrari is hoping to reduce.
I am quite surprised to see that Ferrari only invested $464 million as R&D costs which is like just 45 LaFerraris.
Goshen, formerly Darkcode
> Baber K. Khan
02/20/2014 at 12:29 |
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Enzo Ferrari: "Let's make this car manufacturing thing a way to acquire funds for racing."
Luca di Montezemolo: "Let's make this car manufacturing thing a way to acquire image for our clothing and luxury lines."
Forgetful
> Baber K. Khan
02/20/2014 at 12:30 |
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Newsboy
> Baber K. Khan
02/20/2014 at 12:31 |
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Yes, but how many Hot Wheels TheFerraris did they sell?
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Baber K. Khan
> Newsboy
02/20/2014 at 12:32 |
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That's included in the brand-related efforts and merchandising. Its up there.
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Goshen, formerly Darkcode
> Newsboy
02/20/2014 at 12:33 |
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Ask LukieXD, he's rumoured to have purchased 85% of the production.
feather-throttle-not-hair
> Baber K. Khan
02/20/2014 at 12:35 |
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Fascinating stuff. Very cool post.
BUT
Grammar Nazi is here to tell you it's "fewer cars" not "less cars"
dogisbadob
> Baber K. Khan
02/20/2014 at 12:39 |
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If Ferarri sold less than the limit, is it really a limit?
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Baber K. Khan
> feather-throttle-not-hair
02/20/2014 at 12:39 |
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We're always learning. Cheers!
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Baber K. Khan
> dogisbadob
02/20/2014 at 12:41 |
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I guess. Anything under is acceptable, anything beyond isn't. That's the point of limit isn't it?! They are making big bucks on personalization programs so less is doing good for them right now.
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feather-throttle-not-hair
> Baber K. Khan
02/20/2014 at 12:46 |
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No problem. General rule is if you can count it, it's "fewer." If you can't count it it's "less." E.g. "Fewer glasses of water" and "Less water" are both correct.
On the other hand, English is friggin hard. I'd be willing to bet this post I just wrote contains at least one grammatical mistake.
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Baber K. Khan
> feather-throttle-not-hair
02/20/2014 at 12:48 |
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There' another rule to not try to hard. Also, I use this tool to write posts, I just forgot to on this one: http://www.hemingwayapp.com/ It is quite helpful. Give it a go.
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feather-throttle-not-hair
> Baber K. Khan
02/20/2014 at 12:50 |
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Wow, that's actually really cool!
Hat tip
banjo cat ghost of oppo past
> Baber K. Khan
02/20/2014 at 12:58 |
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As a student I once emailed the marketing director for Aston Martin/Fisker when they were still turning out bespoke cars, asking about the power of exclusivity and prestige, and she basically confirmed every inference one might have about rich people and expensive goods/ services.
There is no more powerful a motivator to the super rich (or rich enough) than rarity and exclusivity. They know they can have anything they want so everything needs to be special, least something the Jonze's next door can't immediately have. The comfort and level of care at the service station is usually the biggest factor of whether they come back or not. Not always that simple but it makes one wonder how much easier the Ferrari consultant might have it than the Kia dealer.
Loves me some consumer behavior.