"carcrasher88" (carcrasher88)
10/07/2014 at 12:42 • Filed to: Ideas, DS, Peugeot, Citroen, Mitsubishi
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"carcrasher88" (carcrasher88)
10/07/2014 at 12:42 • Filed to: Ideas, DS, Peugeot, Citroen, Mitsubishi | 0
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...I thought of a good idea.
They should do what some other brands did when arriving in the US.
A two way method of teaming up with an established brand and selling the cars in some of their dealerships AND individual franchise dealers.
When BMW's MINI came to the US, some dealers were individual, while others were co-branded BMW/MINI dealers.
Same with Fiat. Some dealers are individual, some are in with Chrysler/Dodge/Jeep/Ram dealers.
The most logical way for DS would be a combination of individual franchise dealers and co-branded dealers with a partner.
Since the plan seems to be DS only, without Peugeot or Citroen, the best option would seem to be...Mitsubishi.
In markets that Peugeot and Citroen sell cars in, they offer some models that are rebadged/restyled Mitsubishi models.
The i-MiEV/Peugeot iOn/Citroen C-Zero, the ASX/RVR/Outlander Sport/Peugeot 4008/Citroen C4 Aircross.
Though the Mitsubishi dealer network isn't that big, the addition of DS to these dealers might encourage growth of the Mitsubishi dealer network, in turn growing the DS dealer network as well.
Of course, the best way to go along with that is if PSA Peugeot-Citroen was to help Mitsubishi develop new models for the US market as well, that they could in turn sell in their own markets as Peugeots and Citroens.
If this was to happen, it could help both companies thrive, if done correctly.
Just a little food for thought.
duurtlang
> carcrasher88
10/07/2014 at 12:49 |
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That's a great idea actually. This kind of infrastructure is one of the major hurdles for a newcomer in a market.
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carcrasher88
> duurtlang
10/07/2014 at 13:08 |
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Exactly. It's not as easy to introduce yourself to the market without a partner as it used to be.
For example, Tesla Motors. Their first model was based on a Lotus chassis, and they've also partnered up with Toyota and Daimler, and that's mainly just to get their technology out there, not full product.
On top of that, the examples I mentioned were all within the same company. Mini being a BMW brand and Fiat...well, everyone knows about that.
It's even more difficult if you're not already established in the market here, which PSA Peugeot Citroen ISN'T. That's why I believe teaming up with Mitsubishi may be their best option.