Specialty business model

"wkiernan" (wkiernan) 08/04/2013 at 10:31 • Filed to: None

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Here's an idea for a specialty business, doing aftermarket modifications to new modern hot cars. What I've got in mind is kind of like AMG crossed with Morgan, tuning not for improved performance - the performance of new stock grand-tourers is really more than adequate - but for an improved driving experience. None of this stuff would be cheap or easy to manufacture, but I think there are quite a few car enthusiasts willing to pay big bucks to repair some of the more obvious flaws in their new performance cars. Here are a few services:

Digital gauges upgrade: All digital gauges removed and disposed of and replaced with easy-to-read analog gauges, white numbers and pointer on a black background, each with a chrome trim bezel. Electric locks and windows upgrade: Switches and push-button starters removed and disposed of and holes artistically filled, window cranks installed, mechanical door locks and ignition switch installed. Digital HVAC upgrade: touchscreen removed and disposed of, panel with simple, clearly labeled knobs and switches, easily operable by touch without taking eyes off road, installed. GPS/sound system upgrade: touchscreen removed and disposed of, sound system with simple, clearly labeled knobs and switches installed, packet of paper maps installed in glove compartment. Steering wheel upgrade: factory steering wheel covered with countless tricky little switches removed and disposed of, replaced with wood-rimmed Nardi item with horn button only. And then of course there is the transmission upgrade, where the race-track hi-tech robotic gear box is replaced with a stick shift...

vdub_nut: scooter snob > wkiernan 08/04/2013 at 10:38

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People will pay to join the Crank Window Club

Doubt it. There are already several tuners who do nothing to improve performance, and focus on styling. Give it a shot.

daender > wkiernan 08/04/2013 at 10:50

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I know there's a company that does it for Miatas, RS Type.

Telumektar > daender 08/04/2013 at 10:57

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Ohhhhhhh!

dsigned001 - O.R.C. hunter > wkiernan 08/04/2013 at 11:05

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I've often wished for a company that would simply re-do the stock interior with higher quality components. I dint want a fuzzy green interior, I just want an interior that isn't 100% hideous plastic

dsigned001 - O.R.C. hunter > daender 08/04/2013 at 11:13

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The Transporter > wkiernan 08/04/2013 at 11:48

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I'm sure there are enough rich idiots out there who would pay top dollar to have removed all of the things that make their SL 65 AMG so expensive.

wkiernan > The Transporter 08/04/2013 at 13:24

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It hadn't occurred to me to do all those modifications on a new car that had already been radically modified once already. But I like the idea! Layer upon layer of modification.

ja9ae > wkiernan 08/04/2013 at 13:51

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I wholeheartedly support your endeavour! For a while now I've been think about a coach-building co that crafts with a lot of wood in visible semi-structural parts of the cabin & upper deck, a return to motoring for persons of taste & discernment .