Nissan exterminating its sports car heritage

Kinja'd!!! "Maxima Speed" (maximaspeed)
07/17/2020 at 11:00 • Filed to: satire

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Nissan is looking to redefine its place in the auto industry and has implemented sweeping changes to “clean house” in preparation for what Nissan leadership calls an “unprecedented era” in the companies history. The widely reported redesign of the Nissan logo is one of the first signals of these changes, along with the Ariya, an all electric crossover Coming in 2022, however these are only the tip of a vast iceberg that will turn the companies direction around.

Sources within the company have noted that there is an aggressive shift away from anything even resembling sportiness in their cars. Obviously the logical first step was to assassinate Yoshihiko Matsuo, the famed designer of the legendary 240z, a car that in many ways sparked the evolution of the japanese sports car. With Yoshihiko out of the way the company says that it is free to focus on the future, a future which will be free of aspiration, inspiration, and imagination. A press release statement passed down earlier noted; “When it comes down to it, profit margins will always rule the day and Mr. Yoshihiko and others like him represent a past we would rather not contemplate, one where inspiration was acceptable”.

This statement raises interesting questions not only about the fate of other nissan sports car designers but also, the future of nissans sport models. The GT-R and 370z are both long in the tooth at this point. Rumor has it that the upcoming 400z is actually a reskinned 370z which makes sense considering the current marketing plan.

David Beasley (designer of the IDx concept, currently principal designer at Mclaren) joined other living automotive designers across social media in expressing their respect for the late Mr. Yoshihiko and anger that Nissan would take such a radical step. In a tweet Beasley stated “The arm of Nissan must be long indeed to snuff out a legend such as Mr. Yoshihiko, makes me wonder about my own safety to be honest. Nissan never did like the critical acclaim that the IDx received”. His thoughts are echoed by many who once worked at nissan in sports car development.

Time will tell how wide reaching these effects will be but I think we can all agree that this will be another one for the books, just adding to the unusual times that is 2020.


DISCUSSION (6)


Kinja'd!!! Who is the Leader - 404 / Blog No Longer Available > Maxima Speed
07/17/2020 at 11:13

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“ Nissan never did like the critical acclaim that the IDx received”

This is all too true.

GTR has to go. They have a whole factory to produce them, which can’t be cheap. I don't have much hope for the 370Z either but none of them would be too great a loss. 


Kinja'd!!! Ermahgerd! > Who is the Leader - 404 / Blog No Longer Available
07/17/2020 at 12:17

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I was always disappointed they go through with producing the GT-R powered Infinity Eau Rouge concept. As Godlizza in a business suit, it w ould have been a proper M5 killer. And they would have used that factory for another model.

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Kinja'd!!! glemon > Maxima Speed
07/17/2020 at 13:06

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I am a little slow on the uptake, but got a little ways into the article before I realized “satire” and I scrolled back up and noticed it was filed to “satire”. But cutting satire it is. In the 90s Nissan offered a Sentra that could smoke a Civic SI, a Maxima that was more sporting and much quicker than a Camry, two rear wheel drive sports cars/coupes, and the funky little FWD NX2000.

Those cars were also well engineered and quality and reliability was on par with Honda and Toyota (I drove a first generation Sentra SE-R for five years and a 99 Maxima with a five speed for over ten.)

Now Nissan is like a satirical article that hits awfully close to the truth.


Kinja'd!!! Arrivederci > Ermahgerd!
07/17/2020 at 13:50

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I feel like the Q50 wasn’t upscale enough for what that would’ve commanded in price. A 5 or even a 3 is a lot nicer place to be inside than the Q50.


Kinja'd!!! WasGTIthenGTOthenNOVAnowbacktoGTI > Maxima Speed
07/17/2020 at 14:44

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It’s a joke until it isn’t...........


Kinja'd!!! John Norris (AngryDrifter) > Maxima Speed
07/17/2020 at 15:38

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Later Z of course. But greatest car ad of  all time.

Proper attitude to attract young buyers and recruit brand loyalty. Need that and some desirable entry level cars. Just do that and they’ll be back on track.