They do things differently out foreign

"Cé hé sin" (michael-m-mouse) 02/18/2020 at 18:20 • Filed to: Ford, Kuga, Mondeo, Escape, Fusion, Mexico, Argentina, Chile, Brazil, uruguay, South Africa, Malaysia

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If I go down to my local Ford dealer, they’ll be happy to sell me one of these, a Kuga or a Mondeo:

If I went instead to a Ford dealer in the US or Canada, they’d have the same cars (albeit with spark plugs and two pedals) but they’d have different names, being an Escape or a Fusion respectively. Which brought a thought: the Americans share their continent with many other countries. What names to they use?

Let’s start with the American’s !!!error: Indecipherable SUB-paragraph formatting!!! I’d expect they do whatever the Americans do and so it is.

Now let’s head on down south. Quite a lot of that part of South America that isn’t Brazil is called !!!error: Indecipherable SUB-paragraph formatting!!! . So they do what the Mexicans do? Nope. Kuga and Mondeo. Head !!!error: Indecipherable SUB-paragraph formatting!!! then to a place that’s their version of Norway. Just like Argentina? Nope. Escape and Fusion. Go to Argentina’s !!!error: Indecipherable SUB-paragraph formatting!!! ? No Kuga/Escape but they do have a Fusion. !!!error: Indecipherable SUB-paragraph formatting!!! ? Opposite to Brazil.

Time to go !!!error: Indecipherable SUB-paragraph formatting!!! . Kuga only.

A !!!error: Indecipherable SUB-paragraph formatting!!! (and be slightly surprised to find it available in English but it’s a multi ethnic place )? Mondeo and Kuga.

So there we have it. There’s no particular rhyme or reason behind what names are used.

Under_Score > Cé hé sin 02/18/2020 at 18:32

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I think it’s just heritage. The Escape and the Fusion have been around for a long time in the United States.

I still stand by my belief that the Ford Fusion shouldn’t exist. The 2006 launch should’ve been the 2000 Taurus’ redesign, and it should’ve been called the Taurus since. The real  Taurus redesign in 2010 should’ve been a Crown Victoria redesign. 

fintail > Cé hé sin 02/18/2020 at 18:37

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For the US market, Ford has liked (but not limited itself) to SUV/CUVs starting with “E” and cars with “F”, which could be part of it.

facw > Under_Score 02/18/2020 at 18:37

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I agree, though a lot of people seem to have trouble accepting the Five Hundred/Big Taurus as the new Crown Vic because it’s not rear wheel drive, even though they were obviously Ford’s new full-sized sedan. Guess it doesn’t really matter now that Ford doesn’t want any cars.

D-Rad > Cé hé sin 02/18/2020 at 18:40

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In Australia and New Zealand, the Escape was called Kuga until Ford realised that no one was buying it and then renamed it the Escape. Always been Mondeo though. Before that we had the Telstar and Sierra (NZ only) , and before that the Cortina.

Under_Score > facw 02/18/2020 at 18:40

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That was the time of drivetrain changes , too, such as the c ar-based Explorer in 2011. The Fusion and Taurus relationship makes so much sense based on size, and the current  Tauri and Crown Vics are used for similar purposes. Rather than kill off the legacy name, they could’ve run with it. Same for Taurus; more people probably had Taurus sedans in the 90’s and 2000’s than 2010’s.

facw > Under_Score 02/18/2020 at 18:43

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Yep, but Ford was obviously hoping that all those people who had Tauruses in the early-mid ‘90s would be tempted to buy the bigger more expensive car based on the nameplate. After all the Crown Vic was what their  parents bought, and they wouldn’t want that.

HammerheadFistpunch > Cé hé sin 02/18/2020 at 18:46

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its only weird if you think about it...

Cé hé sin > Under_Score 02/18/2020 at 18:54

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Ditto everywhere else I guess. They couldn’t adopt the Fusion name here because this is a Fusion and it went out of production only shortly before the Americans got their Fusion.

SBA Thanks You For All The Fish > Cé hé sin 02/18/2020 at 18:54

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Wait??? Ford sells cars?

SilentButNotReallyDeadly...killed by G/O Media > Cé hé sin 02/18/2020 at 22:12

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Ford Oz (also known as the Ranger Motor Company) say they can sell Australians a car called Mondeo but I’m not sure they actually have.

I think they plan to try and sell Kuga soon. That might work...

not for canada - australian in disguise > fintail 02/18/2020 at 23:33

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Never forget the Freestyle, Five Hundred, and Freestar.

What a stupid era for Ford.

Who is the Leader - 404 / Blog No Longer Available > facw 02/18/2020 at 23:56

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And the Freestyle was just a weird not-a-wagon that was used like  a Taurus wagon.

Spanfeller is a twat > Cé hé sin 02/19/2020 at 07:59

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Argentinians want to pretend they’re europoops which is why they’re so insecure about having a Fusion rather than a Mondeo.

NojustNo > Under_Score 02/20/2020 at 13:54

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The Ford 500 was supposed to replace the Taurus (and briefly was rebranded  as such). the fusion was way smaller.