The Medallion covers all

"AMC/Renauledge" (n2skylark) 06/01/2019 at 21:10 • Filed to: AMC, Renault, Renault Alliance, Renault GTA, Renault Medallion, Renault Encore, American Motors, Chrysler, 1987, Car Brochures

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AMC was clearly excited about the upcoming 1988 Renault Medallion ( !!!error: Indecipherable SUB-paragraph formatting!!! ), since they teased it 6 months early on the back of the 1987 Renault Alliance brochure. Pictured below the teased Medallion was (L to R) the Alliance DL 5-door hatchback, the GTA 2-door sedan, Alliance DL 4-door sedan, GTA convertible, and Alliance GS 3-door hatchback. For 1987, all Encores became Alliance hatchbacks, while new 2.0L GTA’s were treated as separate models rather than as an Alliance trim level. Too bad the hatches never got the GTA treatment.

For its final season, the Alliance line got a new headlight and grille treatment, losing their ‘83-86 quad headlamps in place of duals with inboard parking light/turn signals.

FUN FACT: Between the announcement of Chrysler’s buyout of Renault’s shares in AMC on March 9, 1987, and the deal finalization in August 1987, AMC tried to slip one past Chrysler by releasing press photos of the 1988 Renault Alliance they were planning. Keen eyes will spot the chrome grille header and headlamp bezels, as well as black plastic horizontal grille slats and blackout door frames, window trim, and doorhandles . All would have been new for 1988. But Chrysler pulled the plug on Alliance production before any 1988 models left the Kenosha factory.

superdave847 > AMC/Renauledge 06/01/2019 at 21:41

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Just think how circular life is Jeep, AMC, Renault, & Chrysler first then FCA with Renault.

AMC/Renauledge > superdave847 06/01/2019 at 22:05

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Not to mention Chrysler with Mitsubishi.

And Chrysler Europe worked on the vehicle that Renault would eventually call the Espace. Which was set to come to the US in AMC dealerships until the buyout happened.

ranwhenparked > AMC/Renauledge 06/02/2019 at 00:09

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Look how the brochure is just Renault/Jeep, the AMC brand was down to just the Eagle wagon  by that point, and it obviously wasn’t long for this world even without the Chrysler buyout.

AMC/Renauledge > ranwhenparked 06/02/2019 at 02:30

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Yeah, AMC began phasing the marque out in ads and brochures starting in about 1985-86. Renault and Jeep ads changed from “See your local AMC/Jeep/Renault dealer” to “Renault/Jeep” around this time as well, with the AMC logo visible without the letters or vocal reference to it.

The last c ommercials and print ads specifically dedicated to the Eagle ran in 1985/86 and referred to it as the “American Eagle” rather than AMC. E ven though the badge and company were still referred to as such.

In the 1987 full-line brochure, the Eagle was lumped in with the Jeeps, and the AMC brand wasn’t mentioned at all, nor was it in the ‘87 Eagle brochure - even though the car carried the AMC branding and badges at the front and rear, and at the back of the brochure, as well .

Execs at the time pondered an update to the Eagle where they’d rebrand it as a Jeep and drop the AMC marque completely. But Chrysler stepped in before that happened.

The mere fact that the Eagle and the AMC marque were allowed to stick around as long as they did was probably all the doing of the die-hards within the company that didn’t want to give up on it.