"Sonic logos" - who has the best/worst?

"davesaddiction @ opposite-lock.com" (davesaddiction) 02/14/2019 at 21:05 • Filed to: None

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Here’s Mastercard’s new one. Compared with the horrendous noise that current accompanies the “remove card” message at some places, this is actually quite pleasing to the ear, but not exactly sure if it fits such an old, established business. Which of these corporate audio signatures do you like/hate?

Netflix’s is quite good.

BMW’s is lame. Dislike.

Audi’s is okay, but not great.

And who can forget “chicken parm you taste so good”? But more of a true jingle than a signature/logo.

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gmporschenut also a fan of hondas > davesaddiction @ opposite-lock.com 02/14/2019 at 21:18

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There is a local grocery store that has a nic e “ding ding” like a bicycle bell, with a sign ature pad that actually records it.

Meanwhile target and most other ones I’ve encountered are “er er” which come off as so harsh, I feel like I did something wrong. 

nFamousCJ - Keeper of Stringbean, Gengars and a Deezul > davesaddiction @ opposite-lock.com 02/14/2019 at 21:23

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InFierority Complex > davesaddiction @ opposite-lock.com 02/14/2019 at 21:30

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Hard to beat a classic

Aremmes > davesaddiction @ opposite-lock.com 02/14/2019 at 21:39

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No one can beat the classics.

not for canada - australian in disguise > davesaddiction @ opposite-lock.com 02/14/2019 at 21:40

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THX. Because there’s no better way to get people to remember your brand then to traumatise young children who are just trying to watch Finding Nemo on DVD.

And if you have certain Lincolns with the THX-certified sound system, you can get it in your car.

If only EssExTee could be so grossly incandescent > InFierority Complex 02/14/2019 at 22:07

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phenotyp > not for canada - australian in disguise 02/14/2019 at 22:22

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There’s a great 20k hz episode about the THX sound. Totally worth a listen (as are most episodes, if you ask me)

phenotyp > davesaddiction @ opposite-lock.com 02/14/2019 at 22:23

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Are those really BMW’s and Audi’s sonic signatures? They’re... terrible.

Netflix’s is definitely on the better end of the scale, as is Amazon’s, I think:

https://www.20k.org/episodes/cars

And here’s a great episode of one of my favorite podcasts, 20k hz, about car sounds. 

Spamfeller Loves Nazi Clicks > InFierority Complex 02/14/2019 at 22:30

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TheRealBicycleBuck > davesaddiction @ opposite-lock.com 02/14/2019 at 22:31

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The netflix sound is fine the first time, but after the 10th time, I don’t ever want to hear it again. It’s the bane of binge -watching.

Spamfeller Loves Nazi Clicks > davesaddiction @ opposite-lock.com 02/14/2019 at 22:31

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davesaddiction @ opposite-lock.com > Spamfeller Loves Nazi Clicks 02/15/2019 at 09:10

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Holds up.

davesaddiction @ opposite-lock.com > phenotyp 02/15/2019 at 09:13

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Yeah, I hate to think how much they spent on them.

You’re right - Amazon’s is pretty good, too.

Thanks for the link, and for the podcast recommendation! 

davesaddiction @ opposite-lock.com > not for canada - australian in disguise 02/15/2019 at 09:14

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Yes - love the “Deep Note”!

davesaddiction @ opposite-lock.com > Aremmes 02/15/2019 at 09:16

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20th Century Fox is fantastic, too. 

davesaddiction @ opposite-lock.com > gmporschenut also a fan of hondas 02/15/2019 at 09:18

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Isn’t it amazing how this seemingly minor thing can really effect your perception of the whole buying experience?