Knowing your audience

"Josh - the lost soldier" (toyobaruion86) 10/10/2019 at 15:02 • Filed to: None

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Pictured here is Chevrolet’s attempt to lower the average age of the Corvette buyer. Next to it?

Harley’s attempt to lower the average age of their buyers (though this was at the Michelin stand).

Discerning > Josh - the lost soldier 10/10/2019 at 15:14

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Ooooh. Can’t wait to check out both. I mean, I have zero interest in the Harley. But I never shy away from at least checking out a bike.

Are they giving out shirts yet? I didn't like the Cadillac or Corvette shirts they gave out at Daytona, so I'm really hoping they went back to last year's version.

Milky > Josh - the lost soldier 10/10/2019 at 15:26

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Security or did he bring his own chair?

sm70- why not Duesenberg? > Josh - the lost soldier 10/10/2019 at 15:26

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I get their struggle. As a Gen Z, I’m impressed by the new ‘Vette but still probably wouldn’t actually buy one. And I certainly wouldn’t buy a Harley.

WilliamsSW > Josh - the lost soldier 10/10/2019 at 15:31

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Not pictured: the Buick display and the Toyota Avalon

WilliamsSW > Josh - the lost soldier 10/10/2019 at 15:31

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Ooh is this at Burning Man?

Josh - the lost soldier > sm70- why not Duesenberg? 10/10/2019 at 16:35

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Harley has the wrong approach starting at the higher end of the pricing spectrum. It’s too expensive for a good number of the younger buyers they’re trying to reach and too polarizing for their general audience.

Chevy is in a better spot with the Corvette: it presents itself as a performance bargain, but one has to wonder where the corners have been cut. Personally, I don't think it looks all that great and I'm not a fan of the interior layout, but it looks like a more comprehensive package than the C7.

Josh - the lost soldier > Discerning 10/10/2019 at 16:38

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Chevy is giving out shirts, as well as Hyundai. I think Cadillac is as well, but I haven’t been in their area yet. They have a CT5 (non-V) next to a CTS-V; it makes me a bit sad.

If you complete Michelin's survey, they'll give you a wristband and allow you to try out the torque of the LiveWire.

Josh - the lost soldier > Milky 10/10/2019 at 16:39

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He was sitting there for a while, but by no means did he appear to be an official.

Josh - the lost soldier > WilliamsSW 10/10/2019 at 16:41

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Nope, everyone here has clothes on. Far too little weed smoke in the air.

HFV has no HFV. But somehow has 2 motorcycles > Josh - the lost soldier 10/10/2019 at 18:51

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The problem with Harleys is the price tag. 

Milky > Josh - the lost soldier 10/11/2019 at 09:15

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L O fucking L