"Arrivederci" (arrividerci)
10/08/2019 at 14:00 • Filed to: None | 0 | 8 |
Reading the article on the front page about Nissan’s new CEO and then many of the comments, it started me thinking about brand perception as many commenters likened Nissan to a step above a Buy Here Pay Here lot. Ouch.
Here’s how I’d rank the major (non-luxury) manufacturers, share your BHPH rankings in the comments :
0. Buy Here Pay Here
1. Mitsubishi
2. Nissan
3. Dodge
4. Kia
5. Hyundai
6. RAM
7
. VW
8
. Jeep
9
. Chrysler
10
. Chevrolet
11
. Ford
12. GMC
13
. Honda
14
. Subaru
15
. Mazda
16
. Toyota
VajazzleMcDildertits - read carefully, respond politely
> Arrivederci
10/08/2019 at 14:26 | 2 |
This is corroborated by my most recent salesman who closed with it earlier this year at Avondale Toyota. He was an expat from a Nissan dealership and I asked him the difference between Nissan and Toyota drivers, and he said “credit.”
Arrivederci
> VajazzleMcDildertits - read carefully, respond politely
10/08/2019 at 14:31 | 0 |
Hah. Funny, but I’m sure true.
412GTI
> Arrivederci
10/08/2019 at 14:38 | 1 |
(ranks including big dealer names)
0. JD Byrider
1. Drivetime
2. Mitsubishi
3. Nissan
4. Kia
5. Dodge
6 . Hyundai
7 . Jeep
8. Chrysler (My dealer puts way more credit criminals in Jeeps)
9. Chevrolet
1 0. Ford
..Same as your list. Maybe Swap Subaru & Mazda
BrianGriffin thinks “reliable” is just a state of mind
> Arrivederci
10/08/2019 at 14:53 | 1 |
That’s an interesting list. In my experience, VW is much, much higher - the service I got at a VW dealership while buying a car was almost as good, perhaps even better, than at Porsche or Lexus. Their service department was good too, though the service write was a bit old and dumb.
All FCA should be together, slightly above Ford but just slightly. All Ford dealers are slimy. Hyundai/Kia too.
I guess Subaru and Toyota are the best, but that’s not a particularly grand hill to top.
Arrivederci
> 412GTI
10/08/2019 at 14:58 | 1 |
Hah - JD and Drivetime would be at the top for sure.
Arrivederci
> BrianGriffin thinks “reliable” is just a state of mind
10/08/2019 at 15:00 | 0 |
I might’ve been a little hard on VW - the local dealer here is great, but I’ve been in touch with a number that weren’t so good.
It would be interesting to get an actual poll out there and see if results are similar across the board or regional.
Under_Score
> 412GTI
10/08/2019 at 17:21 | 0 |
US AUTO SALES
Under_Score
> Arrivederci
10/08/2019 at 17:27 | 0 |
Down here, every dealer is subprime-seeming, but it’s also the area. The Nissan dealer definitely has some of the nicest people in town, and new Nissan’s are everywhere (it’s a small dealer). Back home, t he Nissan dealer my sister got her Rogue from was great. They had over 100 new Rogues for sale and everyone was pleasant. It was a surprisingly good experience. The Subaru dealer seemed too outdoorsy and the American dealer didn’t seem personable.