Make up your damn mind, Hyundai (Genesis)

"KingT- 60% of the time, it works every time" (kngt) 05/02/2018 at 16:40 • Filed to: hyundai, genesis, dealership, Genesis G70

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Genesis General Manager Erwin Raphael told Hyundai’s dealer council last week that the opportunity to sell the brand would now be offered to all Hyundai dealers in the U.S. — a complete shift from the brand’s previous thinking.

In January, Genesis announced it would launch a separate retail network composed of about 100 stores in 48 markets, concentrated in luxury-friendly urban areas. Elite-level dealers in those markets would be given first dibs on acquiring a Genesis franchise, but the vast majority of Hyundai dealers would lose their right to carry Genesis products and wouldn’t be invited to join the new network.

But as of last week, Genesis is no longer confining itself to the 48-market plan. A spokesman said it’s possible that the Genesis standalone network could launch with more than 100 stores.

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This could turn out well by bringing access to Genesis’ products to more people and more importantly a wider service network, or turn out real bad if every single shitty shady Hyundai dealership starts selling Genesis’ and turn people off from the brand. And bring the G70 out already.

WilliamsSW > KingT- 60% of the time, it works every time 05/02/2018 at 17:08

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Just anecdotal evidence, but I’ve been shopping for a replacement for my GS350, and recently test drove both the G80 Sport and the Stinger GT2.

Both dealerships were dumps in and of themselves, though the Genesis/Hyundai joint was under construction, to be fair.

May be sheer luck, but both of the sales people were quite easy to deal with. No pressure whatsoever - the Genesis guy seemed genuinely thrilled to go for a test drive in one of the more fun cars they had (he was a newbie, that was obvious), and the Kia salesman just copied my license and threw me the keys, told me to take it for as long as I wanted. No hard sells from either, which is what buyers at this end expect and demand. Hopefully that’s more than a random sample for both brands - god knows their reputation isn’t that stellar.

RamblinRover Luxury-Yacht > KingT- 60% of the time, it works every time 05/02/2018 at 17:15

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THE COMBINING OF GENESIS AND HYUNDAI EVERYWHERE IS LIKE LINCOLN MERCURY DEALERS THEY’RE TWO RELATED LINES WITH DIFFERENT MODELS AND THEY BOTH HAVE SEVEN LETTERS IN BOTH WORDS I MEAN COME ON “LINCOLN” AND “GENESIS” AND “MERCURY” AND “HYUNDAI” AND THEY’VE GOT KIND OF SIMILAR LOGOS AND JUST WHAT ARE THEY HIDING?! WHO, IN THIS ARRANGEMENT, IS FORD ?!

/invisibleFordconspiracy

/Iseethefords

KingT- 60% of the time, it works every time > RamblinRover Luxury-Yacht 05/02/2018 at 17:17

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Hyundai/Genesis is Korean. North and South just declared peace. THEY ARE GOING TO TAKE OVER AMERICA, ONE SUBURBAN GARAGE AT A TIME DAMMIT

Chariotoflove > KingT- 60% of the time, it works every time 05/02/2018 at 17:21

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You can sell them together if the dealers are committed to standards of service that the company sets. But, I don’t think it would be good to sell them on the same show room. A good litmus test is to let the Hyundai dealers who are willing to build or acquire a Genesis-specific building have a franchise. It demonstrates commitment.

KingT- 60% of the time, it works every time > Chariotoflove 05/02/2018 at 17:24

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I don’t think they should sell them in the same showroom and also,

“Genesis confirmed that even under the new plan, all the new dealers will be required to have separate stores and service facilities just for Genesis.”

RamblinRover Luxury-Yacht > KingT- 60% of the time, it works every time 05/02/2018 at 17:31

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Well, hey, I mean, if Hyundai and Genesis are going to sell things with hidden headlights and waterfall grills I’d be okay with that.

Wobbles the Mind > KingT- 60% of the time, it works every time 05/02/2018 at 17:35

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The Wobs calls it...

https://oppositelock.kinja.com/genesis-g70-update-1822103174

Chariotoflove > KingT- 60% of the time, it works every time 05/02/2018 at 17:48

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Oh, well good then. They listened to me.