After careful consideration...

"ttyymmnn" (ttyymmnn) 02/04/2018 at 22:55 • Filed to: None

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This was, by far, the best Super Bowl commercial.

Highlander-Datsuns are Forever > ttyymmnn 02/04/2018 at 23:04

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WilliamsSW > ttyymmnn 02/04/2018 at 23:14

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Ooh yeah. That was in the 2nd quarter wasn’t it?

ttyymmnn > WilliamsSW 02/04/2018 at 23:18

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I think so. NBC said it was an equipment glitch. Still, millions of people looked on in panic, wondering if the game would come back on.

WilliamsSW > ttyymmnn 02/04/2018 at 23:21

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I was thinking it might cost NBC a lot of ad revenue.

FTTOHG Has Moved to https://opposite-lock.com > ttyymmnn 02/04/2018 at 23:22

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Host of the party I was at kept fumbling with the the remotes thinking it was something with his equipment. Was pretty clear to me that NBC has some glitch.

Shoop > ttyymmnn 02/04/2018 at 23:33

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Several million dollars 

ttyymmnn > WilliamsSW 02/04/2018 at 23:34

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They said it didn’t. That game was so fucking long I suppose they could have just run the ad later.

ttyymmnn > Shoop 02/04/2018 at 23:34

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NBC said it didn’t lose any money. I imagine they just ran the ad at the next break. The game was certainly long enough.

WilliamsSW > ttyymmnn 02/04/2018 at 23:42

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NFL games move too slowly to begin with. Throw in all the extra ads plus a 3 hour halftime show (my own estimate ) and it’s brutal.

ttyymmnn > WilliamsSW 02/04/2018 at 23:43

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It was very possibly the best SB ever and I got sick of watching it.

Grindintosecond > ttyymmnn 02/04/2018 at 23:44

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30s went for $5m.

black is spensive.

46and2aheadofme > ttyymmnn 02/05/2018 at 00:05

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Best is at least debatable. Worst though... pretty clear winner from FCA there.

user314 > ttyymmnn 02/05/2018 at 08:27

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SnapUndersteer, Italian Spiderman > ttyymmnn 02/05/2018 at 09:57

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I thought it was the TV, not the broadcast....good to know

davesaddiction @ opposite-lock.com > ttyymmnn 02/05/2018 at 11:26

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For the first few seconds, I honestly thought it was intentional (with a commercial to follow tied in somehow). It certainly got everyone’s attention. Would be interesting if an ad exec decides to use this next year...

When the whole world is noise, 5 seconds of silent nothingness is shocking.

ttyymmnn > davesaddiction @ opposite-lock.com 02/05/2018 at 11:27

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I was watching on the DVR, and skipped over it. Then I went back to see if there was going to be text at the end. As you suggest, that would certainly get everybody’s attention.