Working on slogans today

"someassemblyrequired" (someassemblyrequired) 02/01/2018 at 12:14 • Filed to: CRAFT BEER SUCKS

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And I remembered this old “The night belongs to Michelob” campaign from the 1980s. Beautifully shot, with good tunes, and cool cars. Enjoy responsibly!

crowmolly > someassemblyrequired 02/01/2018 at 12:21

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Real commercials, BTW

someassemblyrequired > crowmolly 02/01/2018 at 12:24

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I’m on the ground, those are hilarious.

BlueMazda2 - Blesses the rains down in Africa, Purveyor of BMW Individual Arctic Metallic, Merci Twingo > someassemblyrequired 02/01/2018 at 12:27

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Star for Steve Winwood

someassemblyrequired > BlueMazda2 - Blesses the rains down in Africa, Purveyor of BMW Individual Arctic Metallic, Merci Twingo 02/01/2018 at 12:28

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He took a lot of heat for that ad at the time, but it’s a good ad and a good song.

Ash78, voting early and often > someassemblyrequired 02/01/2018 at 12:43

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Lots of famous songs have been “ruined” by ads, but most of them never would have been noticed by a large audience without it.

My oldest memory of Rhapsody in Blue was from a United Airlines ad. I can’t break the connection, sadly.

Rust and Dust - Oppositelock Forever > BlueMazda2 - Blesses the rains down in Africa, Purveyor of BMW Individual Arctic Metallic, Merci Twingo 02/01/2018 at 12:58

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It blew my mind when I learned he was the voice in the Spencer Davis group, and how young he was at the time.

BlueMazda2 - Blesses the rains down in Africa, Purveyor of BMW Individual Arctic Metallic, Merci Twingo > Rust and Dust - Oppositelock Forever 02/01/2018 at 13:07

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His voice is amazing.

Easily one of the greatest of all time.

someassemblyrequired > Ash78, voting early and often 02/01/2018 at 13:38

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You’re gonna hate me - here’s one of the ads from United’s “Rededicated” campaign. Fun fact: was the first time Rhapsody in Blue had been licensed for use in a commercial (cost United $300,000 apparently).

Ash78, voting early and often > someassemblyrequired 02/01/2018 at 13:56

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They should have paid a lot more :D

If you want some eyebleach, here’s the full song from Disney’s underappreciated Fantasia 2000. The illustrators/animators made a whole short film with the song as a backdrop. About 13:00

ranwhenparked > someassemblyrequired 02/01/2018 at 20:50

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Michelob is up there with Winston and Oldsmobile in the pantheon of successful brands that were, for whatever reason, intentionally murdered by their owners.

someassemblyrequired > ranwhenparked 02/01/2018 at 21:33

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People have short memories and tend to forget that tastes have a 30 yr or so cycle. We’d all be driving Bravada’s, vaping Winston e-cigs and smashing back Michelobs right now if people were smart enough not to listen to the MBAs.