Is There Really A Market For This?

"Censored" (chrisbrown2992)
12/19/2018 at 09:42 • Filed to: None

This shop is from a small town close to me, and as cool as this is, is there really a market for this?

https://www.gatewaybronco.com/

These truck are pretty cool and the OG bronco’s are awesome. This shop also does good enough work that Ford themselves have allowed them to use the Ford name in a licensing agreement.

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Their work looks perfect frankly, and the use of what appears to be quality parts would put these on par with the ICON Defenders. However, these trucks start at $90k and run all the way up to nearly $200k. Can this be serious, are people really in that big of a need to pass out money?

All in all, the trucks are awesome (and with a coyote, probably a hoot to drive) but holy crap expensive. Its also pretty cool to see a small town (Population. 800) shop get noticed by the big boys for quality work.

DISCUSSION (24)

ToyotaFamily > Censored
12/19/2018 at 09:57

If you build it, they will come. Hopefully.

Just Jeepin' > Censored
12/19/2018 at 09:58

Much discussion on the FP. I think the conclusion is: yes, some people will pay through the nose for these things.

https://jalopnik.com/an-illinois-company-is-building-brand-new-ford-licensed-1830970324

davesaddiction @ opposite-lock.com > Censored
12/19/2018 at 10:12

That’s very cool. Way too many people have money to burn; I’m sure they’ll do just fine.

nermal > Censored
12/19/2018 at 10:14

The market for this is the “stupid rich”.

This car will not be a daily driver. It will be bought by some rich asshole that already has 5 other cars for the sole purpose of showing off how much of a rich asshole they are.

I’d buy one if I fit the target market.

shop-teacher > Censored
12/19/2018 at 10:16

There’s definitely a market, but none of us are in that market.

HFV has no HFV. But somehow has 2 motorcycles > Censored
12/19/2018 at 10:20

probably still half quite a bit cheaper than an Icon. seeing as Icon is a “if you have to ask” situation where they don’t even give you a price until things get serious.

Also the Icon electric VW Thing is for sale right now for 155,000. thats a lot of dough when you consider that really nice Things usually go for 15-20 ,000 dollars

Censored > Just Jeepin'
12/19/2018 at 10:24

I don’t visit the FP that often, but its cool that they are getting some press. I hope for their sake they succeed. Just blows me away the money getting thrown around.

Censored > nermal
12/19/2018 at 10:26

This is definitely a stones throw from some areas with lots of “stupid rich” folks. It just amazes me that there are enough “stupid rich” folks that are willing to part with on average 150k for a 1gBronco. This seems like an extremely small market to be making a “production” vehicle for.

Just Jeepin' > Censored
12/19/2018 at 10:33

People apparently pay 60k+ for Grand Wagoneers; no shortage of stupid money in the world.

Censored > shop-teacher
12/19/2018 at 10:51

How do you know, we had dinner at the Hardee’s last night, clearly I have 200k to burn on a frivolous single use vehicle.

Censored > ToyotaFamily
12/19/2018 at 10:51

This may be in a corn field but it aint no baseball field.

Censored > Just Jeepin'
12/19/2018 at 10:56

At least a GW can be quasi practical. A 1gBronco is close to the same size as a TJ, thus not practical. Not to mention that 60k is basically half the starting price of these. They advertise starting at 95k, but apparently you really can’t get out the door for less than $120k.

Nothing > Censored
12/19/2018 at 11:06

I’m curious about how these compare to the Icon4x4 versions.

Censored > Nothing
12/19/2018 at 11:11

Wow, I didn’t know that Icon had a Bronco as well. No the market is completely saturated and prices are guaranteed to drop like a rock.

Textured Soy Protein > Censored
12/19/2018 at 11:13

At those prices, who knows, but it’s kinda like some of the other shops there doing high quality restomods of sought-after old cars. Singer 911s being the top of that particular heap.

HammerheadFistpunch > Censored
12/19/2018 at 11:22

yes. hell yes. I mean they are only building like 500 a year. there are AT LEAST 500 people with tons of money and a vintage SUV hardon.

shop-teacher > Censored
12/19/2018 at 11:25

Ok, the rest of us schmos don’t.

Can I borrow 5g's?

My bird IS the word > ToyotaFamily
12/19/2018 at 11:26

There is definitely some dreams, fantasies, and dead things involved.

dtg11 - is probably on an adventure with Clifford > Censored
12/19/2018 at 11:28

They’re only an hour away from me, I wonder if they do tours

Censored > shop-teacher
12/19/2018 at 12:06

Sending it now via kinja. You should have it in the next 35 years.

Censored > dtg11 - is probably on an adventure with Clifford
12/19/2018 at 12:08

They opperate out of a pole barn, so the tour may be short.

nermal > Censored
12/19/2018 at 12:31

It’s a small market in regards to # of people, but large in terms of available $$$.

Plus, with much higher transaction prices (and profit per unit), you don’t need to sell as many to be profitable.

Censored > nermal
12/19/2018 at 13:13

Oh I totally understand the economics, just seems crazy that there is enough of a market to warrant multiple companies doing basically the same thing.

shop-teacher > Censored
12/19/2018 at 13:59

I shall be waiting here, holding my breath!