"LJ909" (lj909)
11/14/2018 at 11:40 • Filed to: None
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"LJ909" (lj909)
11/14/2018 at 11:40 • Filed to: None | 0
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Following on the heels of the article this morning about !!!error: Indecipherable SUB-paragraph formatting!!! , !!!error: Indecipherable SUB-paragraph formatting!!! that Jaguar sales in October were trash pretty much everywhere and that Land Rover is pretty much carrying the brand. They sold a record 621,000 cars globally last year with 114,000 of those being in North America alone. But 75,000 of those sales were Land Rover, which means they old sold about 40,000. And of those according to the article, most were from the F-Pace.
Jaguars dismal sales and problems highlighted in the article are:
Mercedes sold more GLC’s alone than all of their cars combined
Even though the F-Pace is carrying the brand, its sales are down 27 percent
The whole lineup only found 2,648 buyers
1900 of those were the F-Pace
Only 741 of those sales were actual cars
78 XJ sales
171 XF sales
186 F-Types
The biggest letdown was the XE, who they wanted to sell 200,000 per year, only moving 306
A bad bet on diesel as most of Europe is turning their backs on diesel engines and diesel still not catching on here in the States.
A major sales slump in China
Its worth a read and kind of makes you feel bad for them. What can be down to get people into Jaguars? Sell them used most likely.
farscythe - makin da cawfee!
> LJ909
11/14/2018 at 12:16 |
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tbh.. i think jaguars biggest problem is being jaguar... least over here.. being at pretty much the same price point as ze germans without the benefit of the stereotype of german engineering hurts them some... also.. theres probably 15 merc,bimmer, or audi dealerships for each jag dealership round here... if not more
ranwhenparked
> LJ909
11/14/2018 at 12:18 |
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I think that’s been the case for quite a while, Jaguar sales have basically been a rounding error in Land Rover’s volume. Aside from abandoning passenger cars entirely for SUVs (which might not work anyway, since Land Rover is still a stronger brand there), or stretching further downmarket, I don’t know that there’s much more they can try.
Id say more distinctive styling and a renewed focus on doing best-in-class interiors (the XE is pretty dismal), but Im not sure buyers care about that stuff anymore.
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LJ909
> farscythe - makin da cawfee!
11/14/2018 at 12:49 |
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Right. I’ve found that many people, especially luxury buyers that aren’t car people, aren’t even that familiar with the as a brand as they are with Mercedes and BMW. And as you mentioned, their dealer network is so small it’s almost boutique like.
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LJ909
> ranwhenparked
11/14/2018 at 12:51 |
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Yea I agree with you. There isn’t much more they can do. The sad part is this is a reality while they make some of the best cars they’ve ever made. I don't even think huge discounts would get people into them.
Land_Yacht_225
> LJ909
11/14/2018 at 14:58 |
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Jaguar became a niche brand in the 1980s because of the reputation of poor reliability they created at the end of Leyland production. I have owned 3, soon to be 4, Ford-era Jags and they’ve been dead reliable. The problem is, that they’re never #1 on anybody’s list. Tell somebody to think of a luxury car and it’s German names first, then probably American. Jaguar owners specifically look for the car models because they want a mini Rolls-Royce: wool carpets, high grade leather, too much wood, and the effortless projection of timeless aristocracy.
Modern Jaguars blend in too much to be aristocratic, and they just don't feel right for most current Jag owners.
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LJ909
> Land_Yacht_225
11/14/2018 at 15:46 |
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Modern Jaguars blend in too much to be aristocratic, and they just don’t feel right for most current Jag owners.
Right. They’ve just copied the me too German luxury car playbook: make all our models look like the ones above and below themselves, charge high prices and put cookie cutter alphanumeric names on them. That’s not Jag. I think even Jag faithful aren’t buying them anymore.