GM should make GMC a Jeep competitor

"Carbon Fiber Sasquatch" (turbopumpkin) 04/12/2017 at 21:48 • Filed to: None

1

14

When people talked about another company buying FCA, it was generally agreed that the only brand worth anything to another company was Jeep.

But GM already has a semi luxury, tough branded marquee. GMC should establish themselves as a rugged, off road Jeep/Land Rover competitor.

The Grand Cherokee Summit starts over $50k

Jeep offers its models raised slightly with some skid plates and extra body cladding and calls them “trailhawks”. Why isn’t GMC doing something similar? I know you can get the “all terrain” models but they need to be more different from the regular trim.

I bet if GMC went after Jeep, it’d be a home run. All the people that want a Jeep but worry about reliability would come running. It’s strange that no one has done this yet.

What do you think?

For Sweden > Carbon Fiber Sasquatch 04/12/2017 at 21:52

0

what about a joop competitor

HFV has no HFV. But somehow has 2 motorcycles > Carbon Fiber Sasquatch 04/12/2017 at 21:52

3

This is very true. Rift now GMC makes fancier Chevys, but so does Cadillac and Buick. Why not make GMC a more rugged brand instead

FTTOHG Has Moved to https://opposite-lock.com > Carbon Fiber Sasquatch 04/12/2017 at 21:56

0

Alternative business plan: make current crossovers less reliable.... instant Jeep competitor!

404 - User No Longer Available > Carbon Fiber Sasquatch 04/12/2017 at 22:05

2

rugged, off road Jeep/Land Rover competitor.

That’s what the Denali trim and the Escalade are for.

GTRZILLAR32-Now saving for Godzilla and a condo > HFV has no HFV. But somehow has 2 motorcycles 04/12/2017 at 22:16

4

I work for a small local dealership group in their GM store (all brands) and next to us on the property is the FCA store. It’s insane how many people buy a wrangler just for the looks. We also get a ton of people that just want any Jeep SUV they can afford, which is bonkers because most of them suck.

GMC solely exsists for people that should drive a Chevrolet...but refuse to be seen in one. It would be cool to see GMC gain some independence, but I think hell will freeze over sooner.

Sweet Trav > HFV has no HFV. But somehow has 2 motorcycles 04/12/2017 at 22:23

2

Why not actually make the brand marketed as professional grade, professional grade huh? Good questions

The answer - shared platforms.

I expect an SUV based on the 31xx (Canyon/Colorado) at some point, they already have one in Australia. But D2UG (Terrain) and C1UG (Acadia) will never be serious off-roaders, they are just jacked up AWD car platforms.

So unless GM feels like committing the cash for the development of a bespoke platform for a GMC off-roader it wont happen. The sad thing is that I think you’re right. I think there is a market out there for a GMC Jeep Wrangler Competitor, but GM moves at a glacial pace so it will probably never happen.

Chariotoflove > Carbon Fiber Sasquatch 04/12/2017 at 22:37

3

I can’t understand why Jeep stays so popular making such bad cars. But yes, what you propose makes sense. I don’t think it would take much to shift GMC in that direction.

Carbon Fiber Sasquatch > Sweet Trav 04/12/2017 at 22:44

2

The Terrain and Acadia are based on car platforms but so are the current Renegade, Compass, Patriot and Cherokee platforms. If they made the GMCs just a bit beefier and make a Wrangler competitor I think they’d start eating into Jeep sales pretty quickly

Carbon Fiber Sasquatch > 404 - User No Longer Available 04/12/2017 at 22:47

1

True but those brands have things like a trailhawk trim as well to heighten their off road perception. If GMC at least offered that it would be enough to start differentiating itself from Chevy, Cadillac and Buick

LongbowMkII > Sweet Trav 04/13/2017 at 07:13

0

my point was already made

LongbowMkII > Chariotoflove 04/13/2017 at 07:14

1

Low credit standards.

pip bip - choose Corrour > Carbon Fiber Sasquatch 04/13/2017 at 07:59

0

GMC need a Wrangler competitor, badge it as a Hummer

Sweet Trav > LongbowMkII 04/13/2017 at 08:11

0

?

LongbowMkII > Sweet Trav 04/13/2017 at 08:17

0

CF sas made my point. 80% of jeeps volume is lifted fiats at this point. Jeep just has more offroad cachet propped by the wrangler.