"Wobbles the Mind" (wobblesthemind)
04/03/2017 at 09:15 • Filed to: Car Sales
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"Wobbles the Mind" (wobblesthemind)
04/03/2017 at 09:15 • Filed to: Car Sales | 1
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Ever wonder how much people are spending on new cars? The Average Transaction Price for new cars is up to $34,342 and the ATP forecasts for March 2017 for each automaker are in! I hope you love Subarus because America sure does!!
* Note brands like Volvo, Jaguar Land Rover, and the exotics seem to be left off this list. That is why the average transaction price of $34,342 doesn’t match up with the $33,045 you’ll see below.
Manufacturer Average Transaction Price (Forecast March 2017)
BMW (BMW, Mini) - $51,600
Daimler (Mercedes-Benz, Smart) - $62,440
FCA (Chrysler, Dodge, Jeep, Ram, Fiat) - $33,867
Ford (Ford, Lincoln) - $35,483
GM (Buick, Cadillac, Chevrolet, GMC) - $35,078
Honda (Acura, Honda) - $27,484
Hyundai - $23,363
Kia - $23,345
Nissan (Nissan, Infiniti) - $27,671
Subaru - $27,507
Toyota (Lexus, Scion, Toyota) - $31,605
Volkswagen (Audi, Porsche, Volkswagen) - $32,800
Industry - $33,045
I think a lot of this shows how much money trucks and premium brands increase average transaction prices. I think BMW is missing out on not having a huge presence in the $100,000 through $300,000 (still cant buy a Rolls Royce) territory. Hyundai and Kia would need a very successful premium brand just to move up another $3,000. Lastly, holy bagel bites Subaru! The average transaction price is above the starting MSRP of all their vehicles!!
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Manufacturer Incentive per Unit (Forecast March 2017)
BMW (BMW, Mini) - $4,514
Daimler (Mercedes-Benz, Smart) - $4,151
FCA (Chrysler, Dodge, Jeep, Ram, Fiat) - $4,327
Ford (Ford, Lincoln) - $3,983
GM (Buick, Cadillac, Chevrolet, GMC) - $4,892
Honda (Acura, Honda) - $1,941
Hyundai - $2,341
Kia - $2,945
Nissan (Nissan, Infiniti) - $4,074
Subaru - $901
Toyota (Lexus, Scion, Toyota)- $2,208
Volkswagen (Audi, Porsche, Volkswagen) - $3,808
Industry - $3,511
Damn Subie, that senior discount isn’t even needed I see!!! So what we have learned today is that Subaru is probably the most valuable brand in the US because I don’t think even Jeep can pull off those kinds of transaction prices while offering no incentives. Seriously, no one wants to merge with FCA but Subaru is like the most popular girl in school that just became single 2 weeks before prom.
Checkout the full numbers at !!!error: Indecipherable SUB-paragraph formatting!!! .
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Eric @ opposite-lock.com
> Wobbles the Mind
04/03/2017 at 10:17 |
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Things this tells me:
1) M-B is the best German carmaker, or attracts those with more money. They don’t have to give out as many incentives.
2) Ford is the leader of North American carmakers. Not only do they have the highest transaction prices, but also the lowest incentives. Surprisingly, GM isn’t as far being as I would expect. FCA is no surprise.
3) The Japanese are still the main source for cheap cars. Low transaction prices, but people are not getting them for the incentives to begin with. Toyota is the only one in the same ballpark.
4) Nissan is on that downward spiral that I suspected it was on.
4) VW is looking pretty rough, too. How do they keep this number so low when combined with Audi and Porsche?! Are they selling pogo sticks somewhere?
5) I’m surprised that Kia is offering so much in incentives. They must still have some residual effects from the bad old days. Based on this, they’re almost certainly the best deal in the US if you have no intention of ever selling your car.
6) As you said, Subaru is killing it. Easily the best choice between the price and the resale value if you intend to replace your cars regularly.
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> Wobbles the Mind
04/03/2017 at 11:40 |
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I wonder if there’s a separate study done per segment. Combining entire GM and Toyota numbers seem misleading, but if you separate out brand then compare by segment (e.g. BMW/MB/Cadillac/Lexus) makes much more sense.