![]() 02/25/2016 at 19:02 • Filed to: Naming Schemes | ![]() | ![]() |
Well when Jon Hamm is busy, chances are David Placek’s team over at Lexicon had a go at it. It could cost you as much as $100,000 but you end up with great names as the Subaru Outback, Onstar, and even Swiffer.
*video from CBS Sunday Morning
![]() 02/25/2016 at 20:09 |
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But who was responsible for the Subaru Levorg?
![]() 02/25/2016 at 20:25 |
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I have a part in naming products in my job. Can confirm, is fun.