Hyundai Does Old School Right

Kinja'd!!! "Wobbles the Mind" (wobblesthemind)
08/12/2015 at 03:53 • Filed to: Hyundai Vision G Conecept

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There is something about the way Hyundai does luxury that makes me think of 60s America. Seriously, their Genesis, Equus, and now this Vision G Concept are all what modern Lincolns should be like. The portions, especially over the rear seats, just seem so much more modern American than European.

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I like that the Vision G Concept is basically an Equus Coupe to attack the S-Class Coupe rather than bother with the 6-series 2-door or some future A7 2-door.

Because the badge is Genesis even though the concept is very Equus, I’m wondering if Hyundai will place Genesis badging on the next Equus and really create this Genesis Luxury subbrand in more of a Land Rover-Range Rover style rather than Toyota-Lexus.

Go check out Autoguide’s website and youtube for all the details.


DISCUSSION (3)


Kinja'd!!! 505 - morphine not found > Wobbles the Mind
08/12/2015 at 04:11

Kinja'd!!!0

I would say doing the Genesis in a modern, American style, as opposed to mimicking Germans, is only logical. The USDM is the main and decisive market for these, they aren’t even available in Europe.


Kinja'd!!! Wobbles the Mind > 505 - morphine not found
08/12/2015 at 04:26

Kinja'd!!!0

Along with the USDM, South Korea and China run pretty similar tastes to the US. They will need to move pretty quickly though as the US and South Korea are getting a bit more European in wants and expectations. In fact, I would argue that we begin to match Canada’s tastes by the end of the decade, followed by South Korea then China. In another ten years, vehicle expectations will be fairly uniform globally for the most part.


Kinja'd!!! 505 - morphine not found > Wobbles the Mind
08/12/2015 at 05:30

Kinja'd!!!0

That’s exactly in time for the next generation. And i would say this targets older, meaning more conservative buyers, but i might be wrong.