What Volvo is Doing Wrong in the United States 

Kinja'd!!! "Jack Does Cars" (jackdoescars)
06/22/2015 at 17:50 • Filed to: volvo

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Volvo makes an excellent product, even if half of their range is roughly 3,800 years old. But, like all good things, there could be some change.

Volvo needs to kill the V60 Cross Country. Yeah, everybody is saying it is a great...whatever it is, but they already make the XC70. Also, we all know that it is going to steal sales from the V60. I really do not want to see that happen, as wagon’s are the best. The best. THE BEST.

We saw this before with Subaru. The sales of the Legacy wagon were good, and then Subaru introduced the Outback in 1997. The Outback immediately took off, it actually saved Subaru in the U.S. A few years later, sadly, the Outback’s success killed the Legacy wagon.

It even happened with Volvo. When the XC70 came out in 1997, sales also took off like the Outback (Coincidentally, both the XC70/V70 XC and the Subaru Outback were introduced in the same year, for the U.S market). And, low and behold, the wagon version of the same car, the V70 was dead by 2010.

The V70 soldiered on for three years of poor sales, after the Legacy wagon’s unfortunate death.

Because of this, I think it was dumb of Volvo to even introduce the V60 for America, just to release the V60 Cross Country a few months later. In a way, Volvo is killing the V60’s sales just after they begin. Does Volvo not want to profit off the V60 in America? Does Volvo even want to sell the V60 here?

I really like the V60 (especially in Polestar form, and in Rebel Blue. It reminds me of the Billy Idol song.), and it would be very sad to see it leave our shores, after a short stint on the market. Sadly, I do think this will be the case.

As we all know, wagons do not sell in the land of freedom and mozzarella sticks, and I really d not want the Volvo V60 to become another statistic.


DISCUSSION (11)


Kinja'd!!! CB > Jack Does Cars
06/22/2015 at 17:54

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If the market decides to buy the Cross Country over the regular V60, then that’s how the market goes. That’s not Volvo making a mistake, that’s it listening to its customer base instead of internet smart guys saying that wagons are the best.


Kinja'd!!! TheVancen- In Pursuit of a Greater Payday and Car Parts > Jack Does Cars
06/22/2015 at 17:58

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I saw a Polestar V70 on Saturday on the 401 westbound.


Kinja'd!!! HammerheadFistpunch > CB
06/22/2015 at 18:01

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Sadly...this.


Kinja'd!!! duurtlang > HammerheadFistpunch
06/22/2015 at 18:03

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My thoughts exactly. The market is always right. Sadly.


Kinja'd!!! Textured Soy Protein > Jack Does Cars
06/22/2015 at 18:07

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I don’t think the XC70 will be around for much longer. Which then leaves just the V60 in regular and Cross Country versions.


Kinja'd!!! duurtlang > Jack Does Cars
06/22/2015 at 18:11

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If people want to pay more for extra ride hight, extra plastic cladding and moderatly worse economy/dynamics, then that’s what they want. Can’t blame Volvo.

They even released a Cross Country version of the S60 and V40.

S60 CC

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V40 normal and CC

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Kinja'd!!! LongbowMkII > Jack Does Cars
06/22/2015 at 18:11

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there’s a pretty big difference in starting prices 36k for the V60 and 41k for the XC60. i think that’s enough space that the V60 will have its own market.

EDIT: wait. that’s the V60 cross country. the XC60 is only $400 more than the V60. So you’re probably right.


Kinja'd!!! Jack Does Cars > TheVancen- In Pursuit of a Greater Payday and Car Parts
06/22/2015 at 18:16

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The best.


Kinja'd!!! Jack Does Cars > CB
06/22/2015 at 18:17

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So very true. I understand that Volvo is trying to appeal to the market, and it makes perfect sense. The thing that I don’t understand is why Volvo created the V60 CC right after the V60 was released.

But oh well, Volvo can do what they want to do.


Kinja'd!!! Jack Does Cars > duurtlang
06/22/2015 at 18:18

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Hey I just wish we got the V40 in the U.S...but then again money.


Kinja'd!!! FromCanadaWithLove > Jack Does Cars
06/28/2015 at 12:19

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I don’t know. The V60CC costs more than the V60, and they’re effectively the same car. People will probably go to the dealership looking at the V60CC, then leave with a regular V60 for the savings.

Also the XC70 is ancient. I’m surprised they haven’t dropped it. My dad has a ‘12 model, and it shares a lot with my girlfriend’s ‘07 C30.