Last time on: the real life of Lincoln housewifes

"Matthew Phillips" (flatsidewaysfl)
04/01/2015 at 11:30 • Filed to: Lincoln, Continental, baby got back

2002 was the last time we saw the Continental from Lincoln, in retrospect it was a handsome sporty looking granny pusher,technically it was a Stretched Taurus. Replaced in spirit by the Taurus based Mark-S (Shh, I can call it what I want).

The reason I bring this up is because I don't believe this is Lincolns only Flagship. We forget about the Navigator . The Navigator has been filling the role of the "affordable" Escalade, and offers a very competitive sense of entry level Luxury.

I feel as if the Germans aren't their target unlike Cadillac, Ford is going straight to China. The Asian Market which is perfect. That gives them less to worry about and that means Hyundai and Lexus should really be taking Lincoln seriously. I'm perfectly fine with this, Let Lincoln handle the Asians and Cadillac the Germans Two completely different Niche's for two completely different Marques.

If we forgo the top of the line German Rivals (BMW,Mercedes,Audi). That leaves Lincoln with The Lexus LS, Hyundai Equus, and the Cadillac XTS.

In all essence, what is seperating this car from a Taurus Titanium , it's still on the D6 Chassis unless they completely rework the infrastructure for this car I really don't think theres going to be a difference. But we've seen the Interior to this car and it is top class, but is that what it takes to be considered a Flagship Luxury car, will Lincoln be able to make a name for themselves in one generation, if they fail will this mean the end of lincoln ?

Next time, the Bentley's next door accuse Lincoln of Plagiarism !

DISCUSSION (5)

MontegoMan562 is a Capri RS Owner > Matthew Phillips
04/01/2015 at 11:45

They haven't announced what chassis it's on. My guess is that it's a brand new platform that will most likely trickle down to Ford (finally going this how Caddy does instead of the other way around which gets them made fun of, ford first lincoln second).

Also, I feel Lincoln has the non-performance luxury in it's sights. To me that's your normal level luxury cars. You'll see no V/M/AMG from Lincoln. Just classy and then some more classy.

I agree with the feeling they're more targeting Asian brands. I feel Lexus, Infiniti, and Acura are a bigger target than BMW/MB/Audi.

(Despite the MKZ, or Mark Z as you refer to them, outsold the A4 last month)

Matthew Phillips > MontegoMan562 is a Capri RS Owner
04/01/2015 at 11:50

I completely forgot about Infiniti, but I'm glad you understand what I was trying to write.

JR1 > Matthew Phillips
04/01/2015 at 11:53

I think you are correct Lincoln wants China. Leave Europe to the Germans. They are kinda snobby about their cars and rightfully so they earned it. The whole move to performance luxury was an interesting one. It certainly had huge benefits for Germany but if Lincoln focuses more on pure luxury it will attract the buyers they are looking for. I might be wrong but I think China is very American in their consumer habits.

Matthew Phillips > JR1
04/01/2015 at 11:54

With the amount they pay for grey market Raptors I believe so as well.

MontegoMan562 is a Capri RS Owner > Matthew Phillips
04/01/2015 at 12:01

Yeah the ones we don't really look to as "performance luxury" that's their target it seems like.

I mean, Sure Infiniti and Lexus have performance levels, and Acura is releasing a super car but still. It's not their overall brand. Caddy or BMW ? it's their brand to be Performance oriented.