Apple Design Boss Hates Toyotas, Owns a Mulsanne

Kinja'd!!! "Pessimippopotamus" (pessimippopotamus)
02/16/2015 at 15:30 • Filed to: None

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!!!error: Indecipherable SUB-paragraph formatting!!! has an interesting profile on Apple Design Head Jonathan Ive.

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(Ive) and Newson are car guys, and they feel disappointed with most modern cars; each summer, they attend the Goodwood Festival of Speed, where vintage sports cars are exhibited and raced in the South of England. "There are some shocking cars on the road," Ive said. "One person's car is another person's scenery." To his right was a silver sedan with a jutting lower lip. Ive said, quietly, "For example." As the disgraced car fell behind, I asked Ive to critique its design: "It is baffling, isn't it? It's just nothing, isn't it? It's just insipid." He declined to name the model, muttering, "I don't know, I don't want to offend." (Toyota Echo.)

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He also has an Aston Martin DB4. He acquired his first Bentley, a two-door model, ten years ago, after an inner zigzag between doubt and self-justification. "I've always loved the big old-school square Bentleys," he said. "The reasons are entirely design-based. But because of the other connotations I resisted and resisted, and then I thought, This is the most bizarre vanity, because I'm concerned that people will perceive me to be this way—I'm not. So I'm going to—" A pause. "And so I am uncomfortable about it." Jeff Williams, Apple's senior vice-president of operations, drives an old Toyota Camry. Ive's verdict, according to Williams, is "Oh, God."

It's interesting that he actually likes the Mulsanne's looks, which is... not universally loved, to say the least.

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DISCUSSION (12)


Kinja'd!!! Manuél Ferrari > Pessimippopotamus
02/16/2015 at 15:32

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I would totally take one of those Mulsanne's, as long as I wasn't paying for it...


Kinja'd!!! T5Killer > Manuél Ferrari
02/16/2015 at 15:46

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I would take it and sell it. Sorry that big price tag could buy most of my dream car list.


Kinja'd!!! Manuél Ferrari > T5Killer
02/16/2015 at 15:49

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I have no idea how much it costs.

Maybe I'd drive it for a year then sell.

I've never purchased a luxo barge and probably never will. So a free one would be the only time I would own one.


Kinja'd!!! TheHondaBro > Pessimippopotamus
02/16/2015 at 15:56

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It's all about the Brooklands.

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Kinja'd!!! DoYouEvenShift > Pessimippopotamus
02/16/2015 at 16:06

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Designer of beige phones hates beige cars.


Kinja'd!!! Pessimippopotamus > DoYouEvenShift
02/16/2015 at 16:09

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It's champagne gold , okay?


Kinja'd!!! DoYouEvenShift > Pessimippopotamus
02/16/2015 at 16:17

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Close enough that most people wont notice I guess.


Kinja'd!!! Pessimippopotamus > Manuél Ferrari
02/16/2015 at 16:19

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It starts at $300,000.


Kinja'd!!! Manuél Ferrari > Pessimippopotamus
02/16/2015 at 16:22

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Jesus Christo!


Kinja'd!!! BlurpleToyotaDishwasher > Pessimippopotamus
02/16/2015 at 16:39

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He mentions liking the old ones and there's no picture, so maybe it's the '80s Rolls-based version?


Kinja'd!!! Pessimippopotamus > BlurpleToyotaDishwasher
02/16/2015 at 16:47

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He has (had?) a white Brooklands.


Kinja'd!!! Yossarian > Pessimippopotamus
02/16/2015 at 17:10

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I remember when the Mulsanne first leaked. I hated the front. I thought Bentley was crazy. Now? I actually like it. It looks stately but not the same as prior Bentleys. One thing that you don't notice in pictures is how tall it is. Seems like it's taller than the average man.