Lexus, master of making headlines.

"MLGCarGuy" (thejdmguy) 12/21/2015 at 13:59 • Filed to: None

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Today Lexus UK unveiled an NX with wheels made of ice. Despite serving absolutely no purpose whatsoever, it works as a PR stunt.

Can you imagine if they made a tire and wheel package with the same offset as these ice wheels? It’d make the NX look so cool.

Dreams aside, this brings the IS made of cardboard to mind.

And this kinda got me thinking: in your opinion, do these PR stunts work? Would they persuade you to look at the actual car?

TheHondaBro > MLGCarGuy 12/21/2015 at 14:04

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No, but that doesn’t change the fact that these PR stunts are cool as hell.

GTI Sprinks > MLGCarGuy 12/21/2015 at 14:13

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I’m just thinking how if/when those wheels melt it’s going to be sitting on the frame and then it’ll look like a stanced lexus hatch.

If only EssExTee could be so grossly incandescent > MLGCarGuy 12/21/2015 at 14:19

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They made an LFA out of clear acrylic.