"El Relámpago(LZone) - Humanity First!" (lightningzone)
12/18/2015 at 19:43 • Filed to: None
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"El Relámpago(LZone) - Humanity First!" (lightningzone)
12/18/2015 at 19:43 • Filed to: None | 1
| 9 |
Competing with Buick and Lincoln, in a shrinking market segment, doesn’t cut it anymore.
They have to re-approach America, with a substantial, cosmopolite and refined lineup of performance vehicles. Vehicles that express that performance with ease, in a natural, M cars way.
Manwich - now Keto-Friendly
> El Relámpago(LZone) - Humanity First!
12/18/2015 at 20:00 |
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Without becoming a global brand, Acura will continue to be viewed as less of a true luxury brand compared to Mercedes, BMW, Audi, etc.
And it will continue to be less prestigious too.
And what that means is they won’t be able to charge much of a premium... which means less profit in the long run.
duurtlang
> Manwich - now Keto-Friendly
12/18/2015 at 20:06 |
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Does it really matter? Is your average American going to care that costumers on other continents have no interest in the brand? Besides, this is true for Cadillac and to a lesser extent Lexus as well. You really don’t see vehicles of any of those in Europe, for example. Excluding Russia maybe. It’s because none of of those brands ever took the time and effort to actually invest in other markets.
One size fits all
doesn’t work when it comes to cars on different continents.
Blunion05 drives a pink S2000 (USER WAS BANNED FOR THIS POST)
> duurtlang
12/18/2015 at 20:26 |
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Maybe you’ve forgotten that Acura was created for the North American market...
crap, clicked the wrong person’s reply button.
Axial
> duurtlang
12/18/2015 at 22:34 |
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Unlike Acura, Cadillac at least has a historical pedigree here.
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Manwich - now Keto-Friendly
> duurtlang
12/18/2015 at 22:58 |
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To the average person who doesn’t buy a luxury car it doesn’t matter.
But I’m guessing that people who buy luxury cars also have the money to travel to other countries.
And if they see an Acura NSX being sold as a Honda NSX in other countries, it damages the integrity of the brand in the eyes of people you least want it to... IF you’re serious about building a luxury brand.
Cé hé sin
> El Relámpago(LZone) - Humanity First!
12/19/2015 at 05:43 |
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Have any of these “premium” Japanese marques done well outside America? We don’t have Acura in Europe, Lexus seem to be going backwards and Infiniti have never really got going.
AndyG_UK
> Cé hé sin
12/19/2015 at 06:10 |
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I actually saw an Infiniti on my way home from work yesterday, I wouldn't have given it a second look if hadn't had Infiniti in huge tacky chrome letters across the boot, such a meh looking car!
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El Relámpago(LZone) - Humanity First!
> Cé hé sin
12/19/2015 at 07:24 |
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I remember Lexus reporting some really decent numbers, back at the press conference in Frankfurt.
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El Relámpago(LZone) - Humanity First!
> Blunion05 drives a pink S2000 (USER WAS BANNED FOR THIS POST)
12/19/2015 at 07:34 |
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Times changed in the last three decades, the world became smaller in many aspects. Information is reshaping the tastes of consumers in many market areas. And competing globally simply makes a brand more competitive, as some lessons can be learned only in specific markets. Markets that demand more substance and a more premium feeling, from their premium cars.