Why I applaud Nissan for taking risks.

Kinja'd!!! "Bryce H(Wants an M coupe)" (brycehimelrick)
12/08/2015 at 15:54 • Filed to: None

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I recently saw a Nissan Murano crosscabriolet( which looks like a frowning clothing iron) on the way home from dinner the other night, I remember thinking to myself “why the heck did they build that thing?”. The next day I saw a gtr. I just had a miraculous thought, Nissan is the only volume selling automaker that takes risk.

They make formulas that shouldnt work work beautifully, such as the Gtr which is a front enging, all wheel drive, boxy supercar. But it drives like a dream crushing some ferraris like the 360 to bits.

Things like the crosscabriolet and Gtr are big risks for Nissan. Another thing that Nissan does very boldly is design, its not quite as flamboyant as a lexus rcf but the new maxima is the closest thing to a fighter jet you can daily drive that you can buy. The reason I applaud them for these risks is that its not always profitable to take risks like this because the cost of design and manufacturing surely outweighs sales on the Gtr. Its a finacial risk that a company like Toyota would never take.


DISCUSSION (19)


Kinja'd!!! Supreme Chancellor and Glorious Leader SaveTheIntegras > Bryce H(Wants an M coupe)
12/08/2015 at 15:56

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I think the biggest ‘fuck you’ to all form of sensibility was their Juke GTR or whatever it was called.


Kinja'd!!! TheHondaBro > Bryce H(Wants an M coupe)
12/08/2015 at 15:59

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y u no use titles?


Kinja'd!!! wiffleballtony > Bryce H(Wants an M coupe)
12/08/2015 at 16:00

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The only risks Nissan takes is making ugly cars in hopes of capturing the weird factor. Otherwise their entire line up takes no risks at all. How many of their cars are still on the VQ engine?


Kinja'd!!! FazeRacer > Supreme Chancellor and Glorious Leader SaveTheIntegras
12/08/2015 at 16:01

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I liked it. You want supercar performance and you want it in a dumb car? Boom, we have the product for you.


Kinja'd!!! iSureWilll > TheHondaBro
12/08/2015 at 16:02

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I read this as “y u no use titties”


Kinja'd!!! gin-san - shitpost specialist > Bryce H(Wants an M coupe)
12/08/2015 at 16:14

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You’re right - it doesn’t change the fact that I think the CrossCabriolet is just awful looking, but I like the fact that they did something crazy. The Juke GT-R aside, even the regular Juke was a big gamble they took with the really weird design.

In some other aspects, they've lost their way - the fun stuff like Sentra Spec-V SE-R models or even the Altima SE-R they had at some point doesn't look like they'll be making a return at any point.


Kinja'd!!! Supreme Chancellor and Glorious Leader SaveTheIntegras > wiffleballtony
12/08/2015 at 16:15

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pathfinder, altima, maxima, 370z, the NV series vans, the Murano...the quest, and the frontier all come with or can come with the VQ engine.


Kinja'd!!! daender > Bryce H(Wants an M coupe)
12/08/2015 at 16:16

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My beef with Nissan is where they take risks. They produced the Murrano convertible even though it’s a poor seller. Only 4 years of production and a pitiful sales figures: 1,159 examples in North America for 2011, 3,278 units in 2012, and 1,332 in 2013. Doug took one for a spin and hated everything about it .

Yet, Nissan won’t take risks with the popular IDX Freeflow concept even though everyone loves the retro Datsun 510/Nissan CSP311 Silvia looks. It’s the affordable RWD 4-cylinder Nissan could sell against the FR-S/BRZ twins (and finally, someone to give the ZN6 some competition).

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SpeedHunters recently published an article/rant against Nissan’s disappointing lineup .

Now, I don’t claim to know how to run a successful mainstream car company, and I do realize that the vast majority of auto buyers care nothing about fun. But I can’t see how abandoning exciting ideas and teasing car enthusiasts with cool concepts is going to win you any good will or brand loyalty.

Even Nissan’s advertising these days seems to lack soul. Innovation that excites? C’mon. All I see are brainless commercials with terrible CG animations of cars doing fake stunts. And they tell you nothing about the actual vehicle. Seriously. Watch this and tell me it’s not one of the worst car commercials ever made…

And don’t forget this is the same company that back in the ’90s made some of the most clever and memorable commercials of all time .

Maybe this is all soap box internet car guy complaining, but it just sucks to see a company with such an exciting history become so conservative and seemingly uninterested in the car as something more than a mode of transportation. When young people adore the cars you made 20 years ago, but you don’t build anything for them today, something feels wrong.


Kinja'd!!! wiffleballtony > Supreme Chancellor and Glorious Leader SaveTheIntegras
12/08/2015 at 16:18

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Kind of rhetorical, but thank you for illustrating it.


Kinja'd!!! wiffleballtony > daender
12/08/2015 at 16:21

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I don’t think they felt like the cross cabriolet was a big risk going in. People like SUVs, people like convertibles. Put it together and it should be a hit. But it wasn’t because it accentuated the already borderline styling.


Kinja'd!!! daender > wiffleballtony
12/08/2015 at 16:29

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Just because people like both ideas, doesn’t mean they’ll like them when they’re combined. The only open-air SUV-like vehicle I can think of with enough popularity to keep selling is the Jeep Wrangler for it’s off-road usability.

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The Murano convertible is like a Luther Burger...except it tastes horrible.


Kinja'd!!! wiffleballtony > daender
12/08/2015 at 16:32

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That looks amazing.


Kinja'd!!! jjhats > Bryce H(Wants an M coupe)
12/08/2015 at 16:35

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they are taking the wrong risks. a better risk would be a new 4x4 suv and truck to take on Toyota. also a 4x4 toy to take on jeep and a sports car to take on mazda and Toyota. they have ideas yes and a generous creative budget but no smart ideas.


Kinja'd!!! Probenja > jjhats
12/08/2015 at 16:51

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As for the truck side:

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But yeah they are lacking in the “niche” market and focusing on more mainstream cars like the Altima and Versa.


Kinja'd!!! ColoradoTaco > Bryce H(Wants an M coupe)
12/08/2015 at 17:01

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LOL. If I have to watch another “Innovation that Excites” commercial in which they use a CGI’d backdrop of their cars moving and list exactly zero features or specs of any of the cars in the commercial all while playing Aviicii (dgaf how it’s spelled) at 11 I will explode. I feel exactly the opposite about Nissan, they don’t do any thing “innovative” or “exciting” in any of their cars aside from the GTR.


Kinja'd!!! PS9 > Bryce H(Wants an M coupe)
12/08/2015 at 17:05

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I don’t actually think those were big risks.

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The R35 is a boxy sports car, but not because it’s avante-guard. The GT-Rs were always that; the body of a large coupe with the performance of an athlete. Nissan gave the world what was expected of it with the R35.

The crosscab is definitely the car nobody asked for, but more than half of every crosscab is sourced from the Murano, a car they xerox for a living. The level of investment there relative to a completely new platform and chassis was always going to be quite small, and you could make an educated guess that their might be a market for convertible crossovers if that’s all consumers are willing to buy from you. There wasn’t of course, but Nissan was never going to face bankruptcy as a price for finding that out.


Kinja'd!!! E92M3 > Bryce H(Wants an M coupe)
12/08/2015 at 18:05

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They took a risk with this design alright...


Kinja'd!!! TractorPillow > Bryce H(Wants an M coupe)
12/08/2015 at 19:46

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Capitalize the Important Words in Your Title.


Kinja'd!!! FullSpectrumPotato > Bryce H(Wants an M coupe)
12/08/2015 at 21:14

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I can’t be the only person that sees this every time someone posts the aqua Murano. They’re both catastrophic experiments that killed their maker.

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