Well Done, Steam, Well Done.

Kinja'd!!! "Sam" (samwellington)
11/25/2015 at 14:53 • Filed to: None

Kinja'd!!!2 Kinja'd!!! 6

I should buy the bundle then, right?

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DISCUSSION (6)


Kinja'd!!! HammerheadFistpunch > Sam
11/25/2015 at 14:56

Kinja'd!!!0

reminds me of the breakfast place I went to where the pancakes were $1 each a-la-cart and $3.75 for a short stack (of 3). I asked the waitress what the differences in the pancakes were and she said they were the same, so I ordered 3 pancakes on the side and she brought me out a shortstack for $3.00


Kinja'd!!! gin-san - shitpost specialist > HammerheadFistpunch
11/25/2015 at 15:38

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Not everyone’s good at math, although in this case I’m not sure if it’s the restaurant owner/manager for pricing it that way or if they’re just hoping that their customers won’t notice.


Kinja'd!!! HammerheadFistpunch > gin-san - shitpost specialist
11/25/2015 at 15:41

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This restaurant was pretty poor, I suspect it was bad management.


Kinja'd!!! pjhusa > Sam
11/25/2015 at 16:00

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What is this game you speak of?


Kinja'd!!! PS9 > HammerheadFistpunch
11/25/2015 at 17:02

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I read a book called ‘Influence’ once. It was a fairly evil guide on how to trick humans in to doing what you want. One of the manipulations mentioned in it was one of comparison. You present someone with two options, one of them being somewhat worse than the other. Sometimes you introduce the bad option first, then the good option after they turn you down. Other times, you just present both options together and let the person pick what they want.

The trick involved is presenting an opportunity to gain value from the perspective of the buyer that doesn’t really exist. The good option is what you want them to choose all along, and they are more likely to do that if they think they are gaining value in the process. It looks like steam/sega is losing a lot of money with this ‘pricing error’ until you consider 1) The margin on a 10 year old piece of software they don’t ship to you when you buy it(Approaching 100% at this point) 2) The ratio of people who would buy the game at effectively half off given a limited amount of time. If they get a 2x sales bump from slashing the price, they didn’t actually lose anything. If they get something like a 5x or a 10x bump (not unusual at all for a firesale priced steam game) then they are the ones who will be gaining the value, not the customers.


Kinja'd!!! StingrayJake > Sam
11/25/2015 at 17:36

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A certain tactical gear and ammo online retailer once listed a box of ammo for an amount higher than it had been previously. However since the site had one of those “YOU SAVED” deals on every product, it literally said “YOU SAVED +30%.” Made for some good jokes around the gun forums.