So I built a Cadillac CT6 online....

"LJ909" (lj909) 11/16/2015 at 15:14 • Filed to: None

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The price is eye watering. Got it to almost 90 grand with a few options. The price jumped drastically. The 3.6 starts at $56,490. From there the Platinum trim jumps to $84,460. And from what I can tell, there’s not that much on it that’s worth the over 28 grand price jump. Will it sell, or is it crackpipe already?

Smallbear wants a modern Syclone, local Maple Leafs spammer > LJ909 11/16/2015 at 15:16

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There is no reason for it not to sell. Except, unfortunately, for reputation (which is no longer deserved).

Leon711 > LJ909 11/16/2015 at 15:20

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CP, but I do live in a country where Cadillac is no longer a thing.

LJ909 > Smallbear wants a modern Syclone, local Maple Leafs spammer 11/16/2015 at 15:21

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Their reputation is damaged though from years of making shit. No one can forget it yet because the shit is still too recent.

LJ909 > Leon711 11/16/2015 at 15:22

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Some part of Europe? Because of the terrible Cadillac BLS?

Smallbear wants a modern Syclone, local Maple Leafs spammer > LJ909 11/16/2015 at 15:26

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What I am saying is, when applied to their current cars, it is not deserved. Such is often the case. I'm not talking just about Caddy here.

FSI - alcohol enthusiast with a car problem > LJ909 11/16/2015 at 15:30

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The thing that Cadillac needs to have just a slim chance of success are wagons and diesel engines. But even if Cadillac would offer these things they would probably don’t sell well. They’re as niche as Infiniti or Lexus in Europe.

duurtlang > FSI - alcohol enthusiast with a car problem 11/16/2015 at 15:32

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Wagons, diesel engines and a significantly lower price than the German (and Swedish, and British) competition.

FSI - alcohol enthusiast with a car problem > LJ909 11/16/2015 at 15:34

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90k isn’t really that bad compared to the established rivals like the 7er or S class. But one thing that bugs me is the lack of v8 engines, even though downsizing is not necessarely bad.

duurtlang > LJ909 11/16/2015 at 15:37

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No one remembers the BLS. Cadillac was never a thing in Europe. In my lifetime (born in 1983) they’ve never, ever, offered anything competitive in Europe. Today included. Until a few years ago the cars themselves were uncompetitive. The ATS and CTS might be great, they’re still overpriced and thus not competitive. The lack of wagons for both, and lack of multiple diesel engines options for both also results in the cars themselves not being competitive for 75% of the relevant market.

Leon711 > LJ909 11/16/2015 at 15:41

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The UK, we got the BLS,STS etc. But they never really sold well at all, I’ve seen more grey import mustangs than caddies grey imports or official. When the FP had an AMA with Johan de Nysschen I asked him what they intend to do about the UK market. He said they would be back in 2018 and realises that they have one hell of a battle to steal any market share from Jag, Merc, BMW and Audi.

Leon711 > FSI - alcohol enthusiast with a car problem 11/16/2015 at 15:44

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But that is knocking on the door of the Jag XJ L with a supercharged 5l V8 for a 3.6 V6 and less legroom.

FSI - alcohol enthusiast with a car problem > duurtlang 11/16/2015 at 15:47

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There are potential diesel engines from Opel. But they are not longitudinal. I can’t think of any possible sutable diesel from GM. And undercutting the Swedes and British is a high risk that might not be worth it. I am actually a Cadillac fan but I think Europe should not be the #1 priority as the continent is a hard nut to crack for unestablished brands.

FSI - alcohol enthusiast with a car problem > Leon711 11/16/2015 at 15:49

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That’s exactly the CT6s Problem imo. What does this want to compete with? The K900? Equus? Or A8, 7ER and S class?

Leon711 > FSI - alcohol enthusiast with a car problem 11/16/2015 at 15:51

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Of you believe old Cadillac ads it’s the standard of the world, so in theory the RR Phantom and Maybach Mercedes

FSI - alcohol enthusiast with a car problem > Leon711 11/16/2015 at 15:54

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Ah, the golden 20s.

PS9 > LJ909 11/16/2015 at 15:54

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Not shocking at all. Crackpipe markups to push margin into (what would be for any other kind of car) unrealistic territory are the name of the game for lux badges. It’s sensational to see a car marked up to 100% of it’s MSRP, but the folks actually getting these things won’t end up paying that; it’s all lease deals and people who jump away on trade in when the new hotness comes out.

duurtlang > FSI - alcohol enthusiast with a car problem 11/16/2015 at 16:03

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Agreed about it not being the #1 priority. However, if they want to make Europe a priority they have to undercut the established competition significantly.

Who’s going to buy a Cadillac when a car from an established brand costs just as much to buy and won’t depreciate nearly as much (and is thus cheaper to own). Especially in a deeply conservative market, which the market segment the ATS and CTS operate in is, that’s not going to work.

Cadillac will need to stand out. Stand out in something rational, as in; value for money.

I do have an idea though. BMW offers American buyers the opportunity to pick the car up in München, drive it through Europe for a week or two, and then ship it to the US. Free of charge, it might even be cheaper than buying at a dealer. Cadillac could offer something similar.

LJ909 > FSI - alcohol enthusiast with a car problem 11/16/2015 at 16:05

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90k is bad though because its a Cadillac, and the lack of V8 engines. That 2.0 is way to small for a car of this size. I dont care how big its turbo is.

LJ909 > Leon711 11/16/2015 at 16:07

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I doubt anything will change over there.

FSI - alcohol enthusiast with a car problem > LJ909 11/16/2015 at 16:09

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It’s supposedly very light. But yeah, 2.0 liters are not really appropriate for a vehicle in that class. But 90k full loaded is okay. But just barely.

FSI - alcohol enthusiast with a car problem > duurtlang 11/16/2015 at 16:15

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That’s a great idea with the factory delivery. Buying a Cadillac should be a unique experience. Speaking of, there aren’t nearly enough dealerships. ~12 or 15 in Germany. Another factor is brand perception. American cars still have a very bad image for being shitty and what not.

duurtlang > FSI - alcohol enthusiast with a car problem 11/16/2015 at 16:18

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American cars still have a very bad image for being shitty and what not.

Exactly. And because of this it’s unwise to price cars the same as the established brands that don’t have that reputation (and have dealers everywhere)

FSI - alcohol enthusiast with a car problem > duurtlang 11/16/2015 at 16:23

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They tried to relaunch the brand several times - and failed miserably. Prices are really too high for being BMW clones (nice clones).

Arch Duke Maxyenko, Shit Talk Extraordinaire > Leon711 11/16/2015 at 16:46

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Well good news, this car isn’t for you

Leon711 > Arch Duke Maxyenko, Shit Talk Extraordinaire 11/16/2015 at 17:14

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Thank god! I don’t have the cash to import it, nor anywhere to put it.

C62030 > LJ909 11/16/2015 at 17:44

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Eye-watering indeed. But it’s so purrrrrrty!