"Vicente Esteve" (vicente-esteve)
01/17/2015 at 10:42 • Filed to: Škoda, Volkswagen | 3 | 0 |
Inexpensive, practical, popular and of course oozing quality. This group of words are exactly what, like a middle easter plague, have impregnated the Volkswagen brand ever since its inception in the chilly hills of Wolfsburg. Like a middle school boy that used to pee itself, VW was always remembered by its reputation that would keep with it for years to come. And this reputation would be similarly followed by the brands VW acquired through the times, albeit with their own unique qualities. For example, Seat would be for the shopper who valued style and performance in an affordable package, willing to give up on luxuries. Sort of the person who would buy a special edition toaster that came in a bright color. Audi would be for the buyer who wants more luxury in their lives which translates into unbelievably loud CLICKS from tuning knobs and sub-zero temperatures in the door handles. Then there is Škoda. The cheaper, insipid choice for the buyer who values price over anything else. This buyer will be so stingy that when his kids ask him if he could pay for the "Preferred Parking" at Disney he would flip them off. Now though, Škoda has evolved to become a brand that embodies Volkswagens attributes even better than Volkswagen themselves.
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