"Matthew Phillips" (flatsidewaysfl)
09/06/2014 at 13:38 • Filed to: sponser
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"Matthew Phillips" (flatsidewaysfl)
09/06/2014 at 13:38 • Filed to: sponser | 0
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Soooo let's say I've decided on a Baja Bug for the time being, should I pursue a sponsorship to fund it ? Who has experience with this ?
Jonathan Harper
> Matthew Phillips
09/06/2014 at 13:42 |
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to sponsor what?
Dusty Ventures
> Matthew Phillips
09/06/2014 at 13:43 |
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What would you be using the Baja for? What's in it for the sponsor?
desertdog5051
> Matthew Phillips
09/06/2014 at 14:14 |
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If you are talking about racing and sponsorship, watch this. http://safeisfast.com/sections/11-ma…
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Matthew Phillips
> Dusty Ventures
09/06/2014 at 14:26 |
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I'm just thinking out loud here, but I would use it as a live DD experiment
I would find ways to keep it in the public eye, such as Car themed fundraisers, blogging about it and doing small trips. I think it could be a fun experience, and the sponsor would get parts exclusivity and constant adverstising either on the vehicle and by mouth and mention....
Just a thought don't take it too seriously
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Dusty Ventures
> Matthew Phillips
09/06/2014 at 14:42 |
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I'm just asking because these are the questions a sponsor will ask you. I've had a lot of experience trying to pin down sponsors for the rally and desert race teams. If you want to do this you'll need to have answers to these questions ready.
DasWauto
> Matthew Phillips
09/06/2014 at 15:14 |
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If you're going racing, maybe. If its just for your personal on-road use, no, that would be ridiculous.
TheRallyStache
> Matthew Phillips
09/07/2014 at 09:28 |
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Never ever approach a sponsor with the question, "Hey, do you want to pay for my hobby?" or some version thereof. You will be denied over and over and over again.
Sponsorships work in two ways for the company sponsoring you. First, it is advertising, because their name is on a space that will be noticed (hopefully). Second, it is brand imaging. Their name being seen on the side of your car will associate that type of thing with that company. These might seem like the same thing, but they are subtly different.
So, decide which direction you want to go with said Baja Bug, and think about what kinds of emotions and thoughts an outsider would have when they see your finished product. Then think about what kinds of companies would want their products associated with those emotions and thoughts.
You need to have all of this ready before contacting anyone for sponsorships. If you come prepared and tell them, "I have an opportunity for you to advertise your product X on my Y and it will do Z" then you will be successful.
*Side note, this is all tips I've gleaned off from Tim O'Neil, professional rally driver and teacher.