Cadillac's Problem In One Damning Chart

"philaDLJ" (philadlj) 09/04/2014 at 11:56 • Filed to: Cadillac, BMW, Mercedes, Audi, Lexus, Infiniti, luxury cars, segments, fragmentation, charts

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Which automaker(s) is/are being damned in this chart might depend on what you think about the Germans' incessant segment-fracking and "Same-Sausage, Different-Lengths" (SSDL) philosophy, but you cannot win if you do not play, and Cadillac isn't playing in far more segments than it is. Their lineup looks like Swiss Cheese next to Das Deutsche Drei. It's a wonder they're hanging so tight with Audi in YTD sales with such a scant line. On the other hand, Lexus is alright with far fewer models.

Some liberties were taken with some of the model sizes and segments, since some models live between both, but you get the idea.

ADabOfOppo; Gone Plaid (Instructables Can Be Confusable) > philaDLJ 09/04/2014 at 12:05

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Alternatively:

Look At How Many Models BMW Sells With This One Crazy Chart!

Jedidiah > philaDLJ 09/04/2014 at 12:08

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Why would a luxury brand need a sub-compact anyway?

I can't imagine that would sell very well in the US where Cadillac's primary market is.

If they are competing with best-sellers like the 3 series and 5 series, then they don't need a large line-up, but rather they need to focus on a specific market with a small line-up.

This (obviously) reducing tooling costs and helps them compete rather than trying to fill spots on a chart with rushed segment fillers.

spanfucker retire bitch > philaDLJ 09/04/2014 at 12:09

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One of these things is not like the other.

Leadbull > ADabOfOppo; Gone Plaid (Instructables Can Be Confusable) 09/04/2014 at 12:10

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He even was kind enough (to BMW, or to Caddy depending on how you look at it) to leave some out.

nermal > philaDLJ 09/04/2014 at 12:17

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I don't think that limiting your offerings to a few select models has to be a bad thing. For example, in the sedan space, nothing wrong with having a regular and sport version of 3 sizes. A hybrid wouldn't hurt there, however.

The big area that they're getting killed in is the small SUV / crossover space.

Aya, Almost Has A Cosmo With Toyota Engine Owned by a BMW. > philaDLJ 09/04/2014 at 12:18

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XTS? Really?

Man, i miss the XLR.

Mattbob > philaDLJ 09/04/2014 at 12:37

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4-door coupe. I have never seen one. Also, Damn.

deekster_caddy > philaDLJ 09/04/2014 at 13:12

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Replace Cadillac with GM and see how it looks again. GM is in almost every segment of the field, and letting the different brands take different segments (with some overlap). Compare GM to BMW, Mercedes, Audi AND VW, Lexus AND Toyota, etc. BMW and Mercedes don't have the brand dilution, so they fill more of the segments.

King Ginger, not writing for Business Insider > philaDLJ 09/06/2014 at 03:42

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Model bloat...it is doing fine now, but when the upper end buyers start to run for the hills because the pizza guy has a 1 series or CLA, the decision to chase short sighted profit versus longterm brand identity will leave the landscape very very different.