"ranwhenparked" (ranwhenparked)
08/23/2014 at 11:45 • Filed to: Classic Ad Watch, GM
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"ranwhenparked" (ranwhenparked)
08/23/2014 at 11:45 • Filed to: Classic Ad Watch, GM | 2
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Back in the 1980s, advertising jingles were all the rage. Almost any brand that was anything had one. It was almost as if everybody was kind of trying to nostalgically relive the 1950s after one decade of turmoil followed by one decade of economic stagnation, and advertisers keyed into that by reviving the postwar art of the jingle. Of course, General Motors had to get in on this fad, and somebody in their marketing department decided that every one of their divisions had to have its own distinct theme song.
Chevrolet – Heartbeat of America
Pontiac - Ride, Pontiac, Ride
Oldsmobile - Not Your Father's Oldsmobile
Buick - The Great American Road Belongs to Buick
Cadillac - Cadillac Style
Since this was still the era when people bought pickup trucks to do pickup truck stuff as opposed to the morning commute to a suburban office park, GMC was evidently judged unworthy. However, a local dealer group in Wisconsin sort of filled the void.
25+ years later, which one holds up the best to modern ears?
mazda616
> ranwhenparked
08/23/2014 at 11:59 |
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I've always liked "Get on your Pontiac and ride, Pontiac, ride!" So cheesy yet awesome. Of course, the Heartbeat of America is still culturally relevant today to a certain extent. I still see trucks with license plates and decals that have the slogan on them.
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ranwhenparked
> mazda616
08/23/2014 at 12:00 |
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Yeah, that and "USA-1" seem to have a lot of staying power.
Vicente Esteve
> ranwhenparked
08/23/2014 at 23:29 |
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I laughed way too hard in the Cadillac ad. Who were they thinking of marketing?