Sponsored Posts: How I Hate You So.

"Sir_Stig: and toxic masculinity ruins the party again." (sir-stig)
07/25/2014 at 10:03 • Filed to: None

Does anyone else get annoyed when they click on a post without seeing the sponsored tag? Plus what is the deal with locked comments on sponsored posts? What is the point of putting something like that on Jalopnik without letting people discuss it? I feel like the discussions on Jalopnik and OPPO are what makes this site so great.

TLDR: If sponsored posts are going to be a thing, at least let us make fun of comment on it

DISCUSSION (20)

Arch Duke Maxyenko, Shit Talk Extraordinaire > Sir_Stig: and toxic masculinity ruins the party again.
07/25/2014 at 10:05

That Lexus one is horrible and I really tried to read it, just for shits and giggles, but had to give up.

crowmolly > Sir_Stig: and toxic masculinity ruins the party again.
07/25/2014 at 10:06

Locked comments is a no brainer.

The amount of backlash and shit-talk would be huge. You can't keep a sponsor very long if 400+ people trash your brand.

PS9 > Sir_Stig: and toxic masculinity ruins the party again.
07/25/2014 at 10:08

It's non-commentable because the people who make those posts bought their right to do so. They're paying the bills. You can't seriously expect Gawker to let the house guests and common commentariat (us) shit all over subsidized posts. It's not gonna happen.

Jagvar > Sir_Stig: and toxic masculinity ruins the party again.
07/25/2014 at 10:08

I'd argue that ads aren't meant to be a forum for discussion. If you put your marketing message out there, and someone immediately writes "LOL GAY" underneath it, then your message is immediately lost, or at least tainted.

macanamera > Sir_Stig: and toxic masculinity ruins the party again.
07/25/2014 at 10:09

Did you read that Lexus one awhile ago? It was too funny...

Sir_Stig: and toxic masculinity ruins the party again. > crowmolly
07/25/2014 at 10:16

Maybe come up with ads and write ups that win people to your brand? Use it as a sounding board to see what the enthusiasts want? I don't think the people on here are thinking " wow that write up from Lexus really makes me feel like going out and buying one of these sporty™ F line cars!"

Sir_Stig: and toxic masculinity ruins the party again. > PS9
07/25/2014 at 10:18

Have a list of rules for comments on sponsored posts e.g. not just (I hate this brand they suck dur). I feel like they would get way more page views that way.

Sir_Stig: and toxic masculinity ruins the party again. > Jagvar
07/25/2014 at 10:20

Could you just have a mod waiting in the wings deleting those comments as they come in? Page views are page views, an open discussion would get more views I guarantee it.

Sir_Stig: and toxic masculinity ruins the party again. > macanamera
07/25/2014 at 10:21

I tried to read it, I really did try, but it was just so bad!

Sir_Stig: and toxic masculinity ruins the party again. > Arch Duke Maxyenko, Shit Talk Extraordinaire
07/25/2014 at 10:22

That's what spurred this post, it's the worst I've seen.

crowmolly > Sir_Stig: and toxic masculinity ruins the party again.
07/25/2014 at 10:22

Social media like the Gawker network has its place in marketing and market research. That's evidenced in the existence of programs like NetBase and internal social media initiatives that a lot of consumer companies have now.

Purchase intent is a very important factor and they can't tell that by comments on here. You don't know if the person saying "ADD A SUPERCHARGER" has a driver's license let alone the ability to buy the car.

Research done with a poorly managed sample is usually not very good or useful.

macanamera > Sir_Stig: and toxic masculinity ruins the party again.
07/25/2014 at 10:24

I can't remember exactly but it was like "Get in your IS in the morning and let the engine shake you awake"

lolololol let the Lexus V6 shake you awake

Sir_Stig: and toxic masculinity ruins the party again. > crowmolly
07/25/2014 at 10:30

Yeah but since we have a comment rating system you could actually tell whether that is just a moronic comment or if it is something that Jalops would like. I really think we should move to thumb up/down rating systems for comments, that way the community can silence jackasses ourselves. Hell just see what their account is linked to0 and you can get a good idea of the demographics. Combine that with a "No Burner" policy for sponsored posts and you could market.

Sir_Stig: and toxic masculinity ruins the party again. > macanamera
07/25/2014 at 10:31

That is pretty brutal...

crowmolly > Sir_Stig: and toxic masculinity ruins the party again.
07/25/2014 at 10:54

In market research it is way more sophisticated than that. At an extremely basic level they would need personal income, gender, occupation, and that whole battery. Linking to somebody's Facebook or email doesn't tell you very much since you'd have to hunt for the information and that's $$.

I like the up/down feature idea!

Sir_Stig: and toxic masculinity ruins the party again. > crowmolly
07/25/2014 at 11:28

Yeah I suppose it is a difficult problem, those ads just feel so out of place.

I really do think we need a downvote as well as a star, that way authors can police stuff a bit so the mods can find the bad comments faster.

PS9 > Sir_Stig: and toxic masculinity ruins the party again.
07/25/2014 at 12:41

People don't follow rules, and its not really worthwhile to moderate the once and awhile subsidized posts. Never mind trying to convince clients who flat out don't want that at all moderated or not to stay and deal with it, instead of taking their business elsewhere. Money talks.

tromoly > Sir_Stig: and toxic masculinity ruins the party again.
07/25/2014 at 12:59

AdBlock means I never see ads, aside from sponsored posts, but no ads.

Sir_Stig: and toxic masculinity ruins the party again. > tromoly
07/25/2014 at 13:13

I'd argue a sponsored post IS an ad...

Sir_Stig: and toxic masculinity ruins the party again. > PS9
07/25/2014 at 13:16

Well if they are paying for it it might be worthwhile, especially if it reaches more people who see it on users "Recommended By ___". I would Imagine at least offering that to the clients might get a few to try it out.