Remember the Toronto Flood Ferrari? (UPDATED)

Kinja'd!!! "lonestranger" (lonestranger)
07/22/2014 at 15:55 • Filed to: ad watch, Kia, Ferrari, flood

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Last year, !!!error: Indecipherable SUB-paragraph formatting!!! was !!!error: Indecipherable SUB-paragraph formatting!!! .

!!! UNKNOWN CONTENT TYPE !!!

I just saw "it" in a Canadian commercial for the Kia Sportage.

A silver California is parked in the same tunnel, in a few inches of water. The camera is in the same place, showing the same left 3/4 view of the Ferrari as did !!!error: Indecipherable SUB-paragraph formatting!!! . The Kia passes by slowly without a problem. Tagline: "Performance meets capability. The turbocharged Sportage with all-wheel drive."

Update: Kia Canada's YouTube page now has it:

Corny? Yes. But until I saw the Kia, I did think it was footage of the actual car from last year's flood.


DISCUSSION (10)


Kinja'd!!! mcseanerson > lonestranger
07/14/2014 at 16:19

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Something tells me a sportage might not be fording that flood either.


Kinja'd!!! Jagvar > mcseanerson
07/14/2014 at 16:51

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If the water doesn't get it, the mud will.


Kinja'd!!! lonestranger > mcseanerson
07/14/2014 at 16:58

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Oh, no doubt it would be just as screwed. In the ad, the water was barely above the tire's sidewalls, more like this:

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Kinja'd!!! m-b-w loves his SUBAROO > lonestranger
07/14/2014 at 17:33

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can you post a link to the ad?


Kinja'd!!! lonestranger > m-b-w loves his SUBAROO
07/14/2014 at 17:39

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I wish I could. I'd have put it in the article, but I can't find it online anywhere. The first place I looked was Kia Canada's YouTube page, but no dice :(


Kinja'd!!! lonestranger > m-b-w loves his SUBAROO
07/22/2014 at 15:55

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The ad is now online, so I've embedded it in the article.


Kinja'd!!! mcseanerson > lonestranger
07/22/2014 at 16:01

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I think Ferrari should challenge the sportage to a rally race to prove just how offroad worthy it is.


Kinja'd!!! zeontestpilot > mcseanerson
07/22/2014 at 16:03

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I don't know, we just saw a video showing it could. Would a commercial lie to us?


Kinja'd!!! norskracer98-ExploringTheOutback > lonestranger
07/22/2014 at 16:05

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Hmm why would you stop in an inch of water that wouldn't damage your car (most likely) one bit. God damn it Kia.


Kinja'd!!! frognuts > lonestranger
07/23/2014 at 15:41

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Spore Tahj?

Really?

I guess all these years of saying (or rather, ignoring) "Sportijj" was incorrect.