"El Relámpago(LZone) - Humanity First!" (lightningzone)
06/05/2014 at 16:55 • Filed to: None
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"El Relámpago(LZone) - Humanity First!" (lightningzone)
06/05/2014 at 16:55 • Filed to: None | 0
| 0 |
“You know the real thing for me is that we are pushing the evolution of Infiniti design hard. Q50 represents a significant leap from where we have been – but it’s a waypoint. We can either kind of go through the change in design language by osmosis or we can do it hard, fast. You manage, in a way, by remembering that at any given stage, you have cars in various stages of their lifecycle, they can’t depart too radically from each other. So that tempers your enthusiasm.
“On the other hand, were talking here about the transformation of a brand and nowhere is that more tangibly expressed than in the product. So we’re taking a little bit more of a risky, adventurous approach, and we delayed some of our designs to push the envelope a bit harder. When Q60 hits, there is another sedan that’ll fit in between Q50 and Q70 — that is going to be a show stopper. When QX70 hits, when QX50 hits… by 2017, the entire current range will have been replaced and we’ll have a bunch of additional models. When you stand on an Infiniti dealer’s showroom floor 3 years from now, you will see